This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert August 31, 1999 Shift to Electronic News Publishing 122 days until January 1, 2000 We're noting a trend toward more use of the internet by daily newspapers and other publications. A significant number of newspapers already publish their "help wanted" classified advertisements on-line, providing needy advertisers with much wider exposure to promote their job openings. More newspapers are putting editorial and display advertising on the web. CNN News and similar organizations are delivering a strong web presence for national and international news. Community and metropolitan newspapers are now posting local and regional news, as well as national stories, to supplement and compete with the national and international news organizations. The competition for subscribers, and the struggle for cost-effectiveness, is driving these changes. Now the movement has taken another step. The Orem Daily Journal produced the Utah daily's final print edition July 30, shifting to solely online production Aug. 5. While numerous U.S. weeklies have moved to exclusive Web production, The Journal may be the first daily to make the leap. Utah ranks fourth in the USA in the percentage of residents with Internet access, certainly a factor in the decision. As the proportion of internet users increases, expect to see more publications offer parallel electronic versions, then shift to all electronic distribution. We'll see this trend manifested in some local newspapers, trade magazines, and association magazines. A number of newsletters, subscription and corporate are already shifting to internet publishing. Dangers: people who resist the new technologies will be out of the race. Traditional printing and mail delivery will not be done--the production costs for a relatively few copies will make the "old" alternative too expensive. Fax technology won't do either, even with electronic transfer to fax machines. Socioeconomic under-classes will be disenfranchised as they are effectively denied access. The next wave of social service support may be to provide internet access for the digitally disadvantaged. At first, we'll see communication centers where the less fortunate can come to learn about computers and check e-mail. Then, governments and charities will buy computers for their needy clients. As parity is achieved, electronic communication will become even more powerful and the world will shrink even more. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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