This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert August 5, 1998 A Not-so-new Source for Good Employees—College Interns One of the most highly valued members of our staff has been working with us for almost two years—not all that time full time as a full time employee. We first engaged this very capable employee as an intern when she was beginning her senior year as a marketing major, attending a local college. She worked for us part time, learning the ropes, including everything we could impart about marketing, advertising, and public relations. (Since Joyce has a background teaching marketing on the university level, she became the major resource, but there was much to share about accounting procedures, management practices, and other aspects of running a successful business that Roger provided.) After graduation, our intern was offered a number of positions in the area. Fortunately, she chose ours. Here’s why: We NEVER pass up an opportunity to teach our employees something they don’t already know. Our intern knew there would be more opportunities to learn and grow—if she accepted our offer. (For a graduating senior, the most important criteria for choosing an employer is the chance to receive on-the-job training.) We offer a family friendly atmosphere. She had already seen how we value family time and worked to insure that our other employees led balanced lives. We created opportunities for her to see her family in New Jersey. We give spot bonuses. We believe in sharing the financial rewards of hard work. We have helped her grow; she knows that we care about her—as a person, not just a work machine. Interns can be an excellent long-term investment in people, but please recognize, like all good investments, they’re not free. WARNING: There’s a lot of competition for the limited number of interns. Unless you’re in the broadcast media, you will have to pay your interns. Not only that, in addition, you will have to sell the benefits of working with your firm—and we don’t mean JUST money. Unless you’re willing to double the amount paid, money will not be the deciding factor. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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