This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert September 21, 2011 Increasing Numbers of Women Graduates On occasion, we have discussed the increasing percentages of women graduates---and what these trends mean for society. According to a recently published report from the OECD (Organization for Economic Cooperation and Development), in 32 of the 34 countries that are members, more girls than boys now complete their secondary education. Across the globe, women accounted for 58 percent of graduates within OECD member states in 2009, the most recent year for which data are available; that figure rose from 54 percent in 2000. However, men continue to dominate the sciences: worldwide, about 60 percent of science graduates are male. Women make up almost three-quarters of the graduating students in health and welfare, and almost two-thirds of the graduates in humanities and the arts. Some of the differences in graduation rates between countries are striking. In Estonia, which has the highest proportion of female graduates, more than two-thirds are women. Many are destined for careers in the classroom; an astonishing 92 percent of those studying education are female. By contrast, Japan has just over 40 percent of women graduates, and teaching remains relatively male by developed-world standards. With respect to the percentages, Brazil has a higher percentage of women graduates than the United States (63 percent versus 57 percent). Just over 40 percent of Brazilians (versus 43 percent in the US) going into sciences are women; almost equal percentages choose arts and humanities (58 versus 59), and women represent75 and 80 percent of those pursuing careers in health and welfare. The implications of these trends are significant and far-reaching. With more women graduating than men, more women will be prepared for higher-level jobs. Ultimately, more women will be moving into positions of leadership. Now, consider that women are the childbearing and often child-rearing members of couples. Employers will have to work harder than ever to keep women on the job, so there will be more emphasis on lactation rooms and childcare onsite and back-up services to help young parents cope. We also expect to see more stay-at-home dads and gender-specific programs aimed at boys to encourage them to stay in school. ### In the future, it will be more important than ever to keep childcare costs reasonable, yet the latest study reports that childcare costs are rising (see next week’s Herman Trend Alert for details). © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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