This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert September 23, 1998 Corporate Casual Trend is Growing Across the land, in every kind of company, life is becoming less formal. There is precious little time for ceremonies, pomp & circumstance, and honoring position status when the push is on for productivity. Employees of all ages who fit the "Adaptables" descriptor (see chapter 19, "Turbulence!" Herman, 1996) are diligently working—informally—to get results. "Dressing down" now means comfortable clothes instead of discipline. Right in the middle of this movement we find the clothing manufacturers, eager to capture this growing market segment. Levi Strauss & Co. is in the test phase of their Style@WORK(tm) mini-store program. The goal of the Style@WORK(tm) program is to provide HR managers with a tool to help reinforce appropriate casual dress in the workplace and to give employees the benefit of convenient shopping. They’re setting up temporary stores on company locations, selling clothes the company has approved for its "corporate casual" style. In the test phase Levi Strauss is targeting only a select number of companies that meet the program's stringent criteria. Eligible companies will preferably have a five day per week casual businesswear policy, at least 3,000 employees on-site, and a high-traffic space of at least 1,500 square feet (usually in an atrium or cafeteria area) in which to set up the mini-store. They’ll send select companies that meet these criteria a Style@WORK(tm) video and informational packet that provides more insight into the program. If you have any further questions about the Style@WORK(tm) test program or know of companies that meet the above criteria, please contact Matthew McDermid at the Casual Businesswear Department, Levi Strauss & Co.at mmcdermid@levi.com. Watch for other manufacturers—and retailers—to reach out directly to the marketplace to sell corporate casual clothes the way they’ve sold safety shoes for years. Emphasis will be on consistency, comfort, convenience, and cost. This is all part of the new design of micro-marketing, reaching out to connect with the individual buyers in a relatively intimate environment without annoying competitors nearby. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

[ Home · About · Products · Resources · Media ]

Web site design by WebEditor Design Services, Inc.