This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert September 30, 1998 The Mountain Comes to Mohammed With the difficulty finding a supply of good employees, we were not surprised to learn about a company named Anderson Fabrics in Black Duck, Minnesota that makes contract linens, bedspreads, and draperies for the hospitality industry. The owner, Ron Anderson, was approached by the local tribal chairman in Red Lake, named Bobby Whitefeather. Red Lake is a community that is about 35 miles away from Anderson’s main plant. Following the lead of its chairman, the Tribal Council the tribal government agreed to build an Anderson plant on the reservation next year, immediately creating 30 jobs. And there are plans for more. In return, Anderson will employ their people. Both parties are happy with the arrangement and looking forward to the completion of the plant. Anderson now has a ready source for employees and the folks on the reservation, many of whom have been on public assistance, will soon be gainfully employed near their homes. It looks like a great match: Anderson has entry-level jobs in search of workers. The Native Americans are searching for entry-level jobs. Of course, Anderson is a little concerned that many of these workers have not held steady jobs, but these difficult times sometimes require greater risk. As the economy continues to chug along with the attendant labor shortages, look for more companies to relocate "where the workers are." (In another recent trend alert on August 26th, we reported a related trend about companies locating in rural areas. In subsequent trend alerts, we’ll talk about how employers will soon be tapping the grossly under-utilized resource of physically challenged persons.) © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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