This Week's Herman Trend Alert

The Future of Wearables
 

  The Herman Trend Alert

September 4, 2002

Convention Attendance Shifting Designs

Have you noticed that there are fewer people on exhibit hall floors at conventions lately? Not surprisingly, with the big numbers of mergers and acquisitions, there's a smaller base of buyers and sellers. According to Skip Cox, President of Exhibit Surveys in Red Bank, New Jersey and Wayne Jacobs of Jacobs, Jenner & Kent in Baltimore, there's been a 30% decrease in traffic density on show floors. US companies that sent employees to an average of 4.8 events in 1995 now allow an average of only 1.6.

Due to the combination of fewer attendees and higher exhibit costs, many companies believe their return on exhibition investment has evaporated. This belief moves them to "invest" in fewer trade shows. It's an unstoppable downward spiral.

While people may spend less time in exhibit halls, they are participating in more educational sessions.

Top executives give two principal reasons for going to conferences: Networking and staying on the leading edge. The Cox and Jacobs study found that networking was the deciding factor in whether people would choose to attend a show. Savvy planners are responding with longer breaks between sessions for networking time.

Expect to see increased networking opportunities specifically designed for attendees to interact with each other when the exhibit hall is not open and no educational sessions are held. It is paradoxical that the way to take care of exhibitors is to offer attendees more time away from them. The secret will be to add more floor hours to benefit exhibitors as well. In fact, some associations have already taken the latter step.

Another interesting development is that attendees feel less compulsion to go to an event every time it is held. This fact has led to what is called "attendance churn," when companies send different attendees each year. This phenomenon results in greater difficulty attracting the highly prized "power buyer."

Some exhibitors have already chosen to put more of their limited sales and marketing dollars into private events, spending less on elaborate exhibits that have not yielded an appropriate ROI. We expect that trend to continue.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

LOOKING TO RAISE YOUR STATUS?
Advance your status, power, and ability to close big-money deals. Create the ultimate positioning as a world class leadership speaker and trainer when you participate in the 4-day West Point Leadership Speakers Academy, October 6-9, 2016.  At West Point, you will network with, learn from, be inspired by, and mastermind with some of America's top leaders, while you mint million-dollar marketing assets to propel your career forward as a leadership speaker. Be forever transformed as a leader in your life, your business, and your mission on this earth. For more information (and to see if you qualify), email Sponsor@SpeakToLead.org .

IS YOUR COMPANY NOT MEETING EXPECTATIONS?
When organizations are not meeting expectations, a breakdown in business relationships is often the cause. If you have been thinking about what to do, we have your solution: The folks at HealThruWords.com, who have attracted hundreds of thousands of followers for their quotations and meditations, have now created a unique 4-week corporate program---just for you and your team! The first three weeks are in the comfort of your own home or office with group and individual support and the last week is onsite at a spa in beautiful Sedona, Arizona. Space is limited. Visit http://healthruwords.com/program?affid=14. Your bottom line will be glad you did!

ENJOY HIGH LEVEL WEBSITE SECURITY AT A FRACTION OF THE PRICE
While other web hosting companies are nickel and diming you with all kind of add-on costs, HostinGini.com charges one low price. A fraction of the cost you will pay for domestic hosting. For more information, email contact@HostinGini.com. You'll be surprised and pleased.

TROUBLED BY RISING EMPLOYEE TURNOVER?
Once again, employee retention is becoming a critical issue for corporate executives. If you need help now, call us. Or if you have a staff person you would like to be trained as an Employee Retention Specialist, we have had a request to offer our two-day training once more. If you're interested in attending, please drop Joyce an email right away at joyce@hermangroup.com or reach her at 336.210.3548.

REMARKABLE FOOD SUPPLEMENT TO SUPPORT YOUR HEALTH
Many have benefited from taking micronized purple rice. Joyce's husband, a cancer survivor, is in better health today than before he was diagnosed with Stage 3B colon cancer. He has seen his Stage 2 Kidney Disease improve significantly---his doctor just dismissed him for six months and his cancer marker (CEA) lab tests show the lowest in his life at 3.7 (5.0 and under is considered normal; labs available upon request). Joyce has personally experienced hair regrowth and the fading of spider veins, along with improved energy and other health benefits. To learn more about this remarkable supplement, call Joyce at 336.210.3548 or email her at joyce@hermangroup.com.

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_2-10-2016.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ HomeAboutProductsResourcesMedia ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3547
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.