This Week's Herman Trend Alert Talent Production and Attraction in 2015

The Herman Trend Alert September 9, 2009 "Glamping" on the Rise Years ago, while investigating safari travel in Africa, we discovered this trend in its infancy, though it did not have a special name then. Glamping or "glamorous camping" is simply a more comfortable and luxurious form of sleeping outdoors than regular camping. For people who love the idea of experiencing nature and sleeping outside, but are somewhat put off by "the bugs and the bears", glamping is an ideal compromise. With a comfortable air mattress and protection from the insects, guests enjoy the best of both worlds. Upscale adventurous couples are the best market for this type of travel; there is something romantic and bonding about restfully sleeping outside together. Recently when TripAdvisor, the online travel community, surveyed more than 2,000 travelers 15 percent said they had participated in some form of glamping that included "more amenities than generally associated with traditional rustic camping". Modern glamping could include living in a tent in a national park with an air mattress, hot showers, and flush toilets. If money is no object, you might want to try staying in a furnished yurt (a circular, tent-like structure) at a luxury resort with prepared meals and a pool for upwards of $5,000 for three nights. Not surprisingly, 65 percent---more than 1,100 travelers---said they were more attracted to the idea of glamping than traditional camping and slightly fewer than 50 percent said glamping was a good compromise between camping and staying in a hotel. Among survey participants in the TripAdvisor study who said they had tried glamping, 78 percent said their trips included electricity, 77 percent said their trips included running water, while 74 percent featured a comfortable bed, and 45 percent of the trips included gourmet food. As the November 2008 issue of National Geographic Traveler highlighted, you can go glamping around the world in India, Australia, Mongolia, Namibia, Botswana, or even US Virgin Islands. When the economy recovers, expect this type of travel to become very popular. Other non-traditional types of vacations, like adventure or eco-travel, will also grow in popularity. Jaded Baby Boomers and Gen Xers are looking for new experiences. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Email info@EmployerOfChoice.com for more information. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Early employer registration is now open with employer loading by February 15th. Candidate loading begins March 1st. They anticipate 25-30 employers and have an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration for this event begins is open NOW. To register or request additional information, please contact VetJobs at 877-838-5627 or e-mail info@vetjobs.com; they will forward an electronic flyer right away. Employers: Mention the Herman Trend Alert to receive a Bonus. CALCULATE THE HIGH COST OF YOUR EMPLOYEE TURNOVER With our Bliss-Gately tool, you can calculate the many hard and soft costs, down to the last penny. Great for justifying your investments in retention! At only $249/computer or $999 for a 6-site license, it is a real bargain! Visit http://www.hermangroup.com/store/software.html to order yours today! Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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