This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert September 9, 1998 Keeping Good People Expected to be the Major Challenge for Small Business in the Coming Year Recently, we were not surprised to see the results of still another study on what keeps business owners awake at night. Conducted by Dun & Bradstreet, this study found that this year, small business owners consider finding good people their biggest problem. Second, this year, is the costs of providing health benefits and third is retaining good workers. When asked about their prospects and problems for next year, business owners shuffled the deck: Retaining good workers, keeping good people was #1. Expect this trend to continue and intensify as the shortages of good workers spread to cover the whole country. We currently have many pockets of less that 1% unemployment. In the coming years, the economy will continue to thrive and we expect the worker shortages to become even worse. Wise employers will take steps now to "bond with" quality employees (internal customers), appreciating them as much as (or even more than) valued external customers. With quality of work and personal life issues so paramount in people’s minds, more employers (large and small) will come to realize that money is really not the primary driver to employee satisfaction. For a FREE copy of our new newsletter, the Workforce Stability Alert, edited by Joyce and Roger, FAX to 800-969-7761 or send e-mail to alert@herman.net. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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