This Week's Herman Trend Alert

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  The Herman Trend Alert

January 26, 2005

Resilient Boomers

Members of the Boomer generation, born between 1946 and 1964, are proving themselves physically and psychologically resilient. They are deliberately preparing their minds and bodies to live full lives much longer than previous generations. Life spans in countries around the world are extending as a result of better healthcare and living environments. Realizing that they will live longer, Boomers are serious about enjoying those years as a fulfilling experience in all aspects of their lives.

People in this age group keep their bodies in good shape on their own, in organized classes with others, and in customized work-outs with personal trainers. Research shows an increase in the use of fitness centers across the globe. More people are walking in parks and on municipal trails.

Boomers are becoming more attentive to food consumption, both in the type of food and the quantity. An increasing number of restaurants offer "senior menus" with smaller portions, lower prices, and often more nutritious food. Restaurants without senior menus report that seniors are ordering the child’s portions in an effort to manage their food intake.

Pharmaceutical research contributes to the capacity of people to stay physically active. To fight osteoporosis, bone loss, drug manufacturers are bringing a number of new products to market. Eli Lilly introduced Arzoxifene. Ligand Pharmaceuticals promotes bazedoxifene and lasofoxifene. Novartis and Amgen offer two injectable drugs, Zometa and AMG 162, respectively.

Boomers are preparing for at least a decade of caring for parents, children, and themselves---all at the same time. This burden will force them to continue working to produce the income needed to meet their widespread obligations. A recent survey conducted by the National Partnership for Women and Families found that nearly two-thirds of Americans under age 60 expect to be responsible for the care of an elder relative within the next 10 years. About half of US workers are raising children under the age of 18.

Many workers will not be financially able to relax and retire at 65. They will live longer, but will be forced to delay the "golden years" until their youngest children are through college.

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