This Week's Herman Trend Alert

Hotel of the Future
Here Today


  The Herman Trend Alert

October 10, 2018

Future Zoo

The very compassionate among us have visited zoos and felt sorry for the animals, caged and/or forced to live in small spaces. Now, China has created a solution for animals and people benefitting both.

China's poor track record
The populous country of China has a history of poorly-funded animal exhibits that often demonstrated little concern for animal welfare. Some zoos have even tricked visitors into paying entrance fees by pretending that domestic animals were exotic wild ones.

A digital solution that saves animals and engages people
Perhaps, the animal welfare proponents were able to convince Chinese leaders to stop subjecting endangered creatures to horrible living conditions? Or perhaps, one of the scientists just realized it would just be a smart idea to replace the animals with their authentic digital recreations?

China's first "VR Zoo"
Using AR (Augmented Reality), VR (Virtual Reality), and holographic laser projection exhibits, Guangzhou Zoo's VR exhibit replaces wild animals with digital ones. Provided with VR headsets, visitors enter this next generation zoo experience. Using these headsets with their smartphones, guests are able to view interactive exhibits of lions, monkeys, elephants, and various other wild animals. The animals feed, breed, play, and prey within their respective habitats.

Exposure without damage to wildlife
By employing immersion technologies, including VR, AR, MR (Mixed Reality), 3D projection, and holography, tourists are able to interact with animals without disturbing them.

A reasonable monetary cost
The initial investment for the first phase was 20 million yuan ($3.1 million USD), with an increased outlay planned for phase two. These investments actually make a lot of sense; the exhibit attracted over 20,000 visitors its first day. The Guangzhou Zoo has plans to expand its VR efforts with the launch of a full VR-dedicated zoo in early 2019. In 2019, remote users will be able to enjoy an online version of their VR exhibits.

A model for zoos everywhere
With very few exceptions, like the San Diego Zoo and a handful of wildlife parks, animals will be much better served by being observed in VR, rather than in person. Expect to see VR zoos cropping up all over the world to give more people opportunities to see wild animals "up close and personal".

For more information, visit here..

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

This week marks the 21st Anniversary of The Herman Trend Alert. We sincerely appreciate your loyalty. We will do our best to continue to earn that loyalty by bringing interesting, thought-provoking news articles to your email box every week.

Beginning in September, the Semester at Sea® Fall 2019 Voyage will be visiting 12 cities in 11 countries. In partnership with Colorado State University, Semester at Sea® provides students unique opportunities to interact with their professors and enjoy cultural experiences way beyond typical cruise shore excursions; the in-country field classes and programs will feature person-to-person interactions with nationals. Students earn 12-15 valuable college credits, while they visit 4 continents. Our author Joyce Gioia will be teaching Leadership and Innovation. Lifelong Learners are also welcomed on each voyage. For more information, visit Fall 2019 Voyage for Semester at Sea.

We've seen a strong resurgence in interest by employers in being recognized as an Employer of Choice®. Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at; or for a Word® version, drop a note to or call Joyce at 336.210.3548.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.