This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

October 11, 2006

Minority Recruiting to Deepen

Employers are not satisfied with the number of minority employees in their organizations. They want more minority employees, particularly those with the capacity for advancement, expansion, and leadership roles. Recruiters are charged with finding and hiring African Americans, Hispanics, Asian-Pacific Islanders and Native Americans to increase the proportion of these population cohorts in the overall employee population. A special drive is underway to attract, hire, and retain minority college graduates.

Current competition has intensified. Highly qualified minority candidates can practically write their own tickets. When these employees are hired, they are under tremendous pressure to perform. They’re under the glare of the spotlights, compared to their non-minority counterparts, on many dimensions. If they don’t perform extraordinarily, they can become lightning rods for criticism.

College recruiters face the same problems as employers. More and more colleges and universities are offering special packages to attract minority students, so they will have a more diverse student body…and graduates who are snapped up by employers, often alumni business owners and executives. Students wonder what values are most important for those recruiters and school administrators.

How can post secondary educational institutions attract the students they need when so many minority students in high school are not performing at high enough levels to qualify for admission? The challenges for minority recruiting are not at the graduate level. They are clearly deeper in the school systems and the communities they serve. Extra attention—smaller classes, tutoring, better books and other supplies, and role models are needed. The investment must be made now if the schools are to produce qualified graduates and workers for the future.

Employers are beginning to recognize that minority recruiting must reach into high schools and middle schools. Students who perform well and show promise will be offered jobs, internships, and college scholarships. Forward-looking recruiters will offer even middle school students opportunities to receive financial and academic support for 8-10 years with the promise of a good job and career to follow. More companies will adopt inner city schools, providing adjunct classroom instructors, in-kind support, and purchase of books and laboratory equipment, computers, and career counseling.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.