This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

October 21, 2015

Electronic Breadcrumbs and Much More

Most of us are familiar with the story of Hansel and Gretel. In this somewhat menacing story, the Brothers Grimm detailed how the two children thought they could retrace their steps out of the forest by dropping breadcrumbs along the way. By the same token, society's huge hospitals present a similar problem for patients and their families: how to navigate the halls with the least amount of wasted energy to get from one point to another.

Enter Gozio Health, a company that has created an effective smartphone-based, indoor positioning and way-finding platform. Gozio dramatically improves hospital visits for patients, their families, and other visitors. At the same time, it secures long-term patient engagement, increases patient satisfaction, improves patient safety, and increases revenue.

GPS-like guidance inside and outside of the hospital
With an average accuracy of 6 feet, the innovative Gozio Fusion technology provides visitors with GPS-like guidance, to all destinations inside the hospital, as well as the health system's entire community. Offering an "indoor positioning system" with patent-pending technology, the app guides patients and visitors through hospitals and other structures. These structures have typically hampered cell phone signals. Unlike traditional GPS, Gozio doesn't require a data connection for its indoor positioning. Gozio's pioneering mobile technology helps healthcare providers create ongoing relationships with their communities extending beyond their four walls and campus.

The benefits are impressive
Gozio Health offers client hospitals a number of benefits. Most importantly, it improves patient satisfaction and the visitor experience to raises stakeholder satisfaction results. It reduces staff interruptions, while improving patient safety. Plus, it reduces late and missed appointments. To see a live demo, you can visit

Wayfinding is only the beginning for Gozio Health
Eventually, the app will also interface the patients with his/her medical records, financial accounts, and consumer-oriented medical information. The opportunity to provide the patients with the total package at their fingertips is a huge one.

What's next?
Currently installed at Children's Healthcare of Atlanta, our forecast is that other hospitals and health systems will soon follow. We also see a substantial application for large hotel properties and malls with lots of commercial add-ons that will make the investments more than pay for themselves.

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