This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

October 21, 1998

Aging Baby Boomers will be Powerful Workforce . . . for Years to Come

In spite of the fact that many Boomers are looking forward to retirement, we forecast that a large proportion of this generation will continue to work—full-time or close to it—far beyond the traditional retirement age. The demand for qualified workers is very strong, and will continue at high levels for at least another ten years.

The number of workers in the 45-64 age group will continue to grow as Boomers age. In ten years, they’ll represent 20% of our workforce. The proportion of workers in the 25-44 age range will decrease at about the same rate as the older group expands. We will see practically no growth in the 20-24 age range or the 16-19 group. With fewer younger workers to replace them, older workers will be in increasing demand by employers. Expect compensation packages to become more attractive as employers compete with each other—and with the siren song of retirement—to keep older workers on the job.

Not needing to rush home to children in the evening, the older workers will work later . . . and will enjoy more flexibility in their hours from their employers. Seniority pay will be a higher cost, but it will be offset by lower safety exposures and reduced mobility among these more "mature" members of the company team. Older workers will offer much-needed stability, and that is a valuable benefit to any employer in our intensively competitive environment.

Wise employers will begin now to attract and value older workers, shifting their cultures to embrace and appreciate what may be their most viable workforce for the future.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.