This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

October 25, 2006

Robots Respond to Skilled Labor Shortage

Recently, Joyce attended WIRED Magazine's NextFest technology show in New York City to research the interface between leading-edge technologies and workforce/workplace trends. We will share information gathered in Herman Trend Alerts.

In back rooms of casinos and other hospitality venues that that offer mass-produced beverages, bartenders labor away, mixing the same drinks for hours at a time, out of the view of guests. They mix alcoholic drinks and pour non-alcoholic beverages for long periods of time without stopping. Not only is the work repetitive, but the challenge of providing product consistency is significant.

Enter RoboBar(R) by Motoman, the robot-bartender. With RoboBar, the hotel or casino will have an "employee" that will work seven days a week for 24 hours a day without needing a break, while requiring only cursory maintenance. (Motoman robots have a Mean-Time Between- Failure rating of over 62,000 hours (more than seven years). The electrical consumption costs about 30 cents per hour, more than made up in the absence of costs due to spills, over-pours, and mistakes.

RoboBar's consistent pours result in better inventory and quality controls and may be programmed to change the amount of alcohol in a drink at different times of the day. The savings is estimated at 10 to 20 percent in materials alone. The price of the high-production model, the most versatile (64 ingredients versus ten), is $200,000, estimated to pay for itself in less that a year. As more orders are received and the machine is mass produced by the end of 2007 or 2008, the manufacturer believes the cost will come down to about $150,000.

For front of the house applications, the machine also features a small screen with a male or female character (programmable) who "takes the order" and responds, using artificial intelligence and speech recognition technologies. The robot may be customized with the establishment name as well as advertising messages to promote entertainment or services offered by the venue.
Click here for more information.

Replacing four skilled bartenders, RoboBar is only the beginning of nonindustrial applications for robots. What's next?

RoboBar is a registered trademark of Motoman, Inc.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.