This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

November 11, 1998

Recruiting gets creative!

As the labor market tightens, employers are discovering that they're going to have to be more aggressive in their recruiting efforts. They're not getting enough qualified applicants, so it's hunting time. And during this hunting season, everything's fair game!

We've already seen corporate recruiters hitting the college break spots like Daytona Beach. We've heard stories about recruiters on the ski slopes. One of my clients had to have a competitor's recruiters physically removed from their parking deck!

Now there's a new twist! Some branches of Manpower, Inc. are getting the church involved in their recruiting. It's an interesting win-win approach. As part of their effort to fill job orders, Manpower encourages branches to pay churches $50-$75 for each candidate referral.

For years, recommending targeted recruiting, we've suggested employers contact church leaders. These in-touch people usually know of parishioners who are down on their luck and need a job-or a better job, or a second job. They know who's good and who might need some extra help. They know who is sincere and who might need some attitude adjustment.

Other resources for good applicants include senior citizen community centers, assisted-living homes (yes, people needing some assistance with their living can still do some kinds of work), librarians, doctors, and dentists. Visit with social workers (or social activity directors) at public housing complexes.

Here's another crazy idea: build relationships with the Armed Forces recruiters in your community. They have all sorts of ways of finding people-could be a good resource to learn from. While these professionals recruit a lot of people, only a percentage actually enter military service. For one reason or another those who do not may be excellent recruits for your company.

The trend will be toward more creative recruiting. Consider the kinds of people you need, then go after them . . . deliberately. When you're successful, a little publicity will prime your pump even more.

Roger Herman and Joyce Gioia are co-authors of LEAN & MEANINGFUL: A New Culture for Corporate America, (390pp., hardcover, Oakhill Press, 1998) available in bookstores everywhere.

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