This Week's Herman Trend Alert

Nail-Painting Robot Coming
to a Salon Near You

 

  The Herman Trend Alert

November 28, 2001

Senior Power

For years we assumed that once people passed a certain age that their value was seriously diminished. At that point, they were expected to retire from their jobs, sit in rocking chairs, and wait for the Grim Reaper. Not anymore!

Senior citizens are asserting themselves. They've decided that they do not want to be put out to pasture. They still have many years to live . . . and give. Many want to continue working far past 55 or 65. With longer life spans, people can now build another 20-year career.

People in their fifties and sixties remember what they learned from their parents. "Always be gainfully employed," was the message. "If you are not a productive member of society, you are a parasite . . . and that's a terrible thing." The lesson was repeated over and over, almost as a mantra. Now these citizens are approaching the age when retirement is an option. Many will reject the idea, wanting to remain productive. The thought of not working is foreign to them, uncomfortable, unacceptable.

So some people will not retire, but continue in their work. Others, especially those in government jobs, will retire from one career and quickly enter another. Some will start their own businesses, while some will join other organizations where they can do the kind of work they really want to do. Many will join smaller companies, often serving as mentors and coaches to owners, senior executives, and others who have not yet accumulated their knowledge, wisdom, and experience. Still others will become teachers, passing along what they have learned to young people in schools, colleges, or apprenticeship programs.

Healthcare institutions, leisure travel groups, and retirement communities have been waiting for the Baby Boomers to age. In eager anticipation, they are like vultures waiting for their prey. They're watching the pre-Boomers, expecting them to lead the way into lives of reduced productivity. Since people are now aging more slowly, these hungry organisms will wait much longer than they expect. Seniors today will be more active for more years than any preceding population cohort in our history.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT
Tomorrow morning, Joyce will be a Fireside Chat Speakers at the Brightside Business Women Empowerment Virtual Conference where she will talk about how business women can use the insights from her new, groundbreaking book, EXPERIENCE RULES, to be successful. Register for FREE at https://brightsideglobaltrade.org/women.

GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY!
Gain access to dozens of coaches for the same low price. Find out more by visiting https://ingomu.com/joyceg

JOYCE IS ON THE RADIO EVERYDAY NOW
To listen to Joyce's TV shows on the radio, simply visit RadioFutures.com. Joyce's show is streaming every day at 3:00PM Pacific Time.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home · About · Products · Resources · Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.