This Week's Herman Trend Alert Nail-Painting Robot Coming to a Salon Near You

The Herman Trend Alert December 11, 2013 Gamification---Fad or Trend As we forecast, the adoption of gamification to engage and retain customers (both internal and external) has been gaining momentum. Unfortunately, though companies are increasingly using gamification for employee performance, training and development, innovation management, sustainability and health, and customer engagement, they are not necessarily being effective. By 2014, Gartner, Inc., the technology research firm forecasts that 80 percent of these gamification strategies will not meet their business objectives, mostly due to poor design. However, they take this analysis a step farther and explain that a huge problem is the lack of game design talent and absence of effectual planning. We have long declared that effective gamification is more than points, badges, and leaderboards. Good gamification must be based on the values and attitudes of the market or the individual. Otherwise, it is doomed to failure. Gamification is being used in three major areas: 1) To change behaviors, 2) To develop skills, and 3) To enable innovation. All three of these objectives require the game designer to have an understanding of human motivation, wants, and needs. Gamification will only continue to increase in hiring, if companies wake up to the need for considered and thoughtful planning and design. The potential that gamification offers is tremendous, but it must be done right or should be avoided. With two tech-savvy generations, demand will continue to grow and recruiting these skill sets will surely become more difficult. If you know young people in marketing or computer science looking for advice, they will do well to include gamification skills in their toolboxes. Special thanks to "Bottom Line's Daily Health News" for piquing our interest again on this important topic. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT Tomorrow morning, Joyce will be a Fireside Chat Speakers at the Brightside Business Women Empowerment Virtual Conference where she will talk about how business women can use the insights from her new, groundbreaking book, EXPERIENCE RULES, to be successful. Register for FREE at https://brightsideglobaltrade.org/women. GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY! Gain access to dozens of coaches for the same low price. Find out more by visiting https://ingomu.com/joyceg JOYCE IS ON THE RADIO EVERYDAY NOW To listen to Joyce's TV shows on the radio, simply visit RadioFutures.com. Joyce's show is streaming every day at 3:00PM Pacific Time. To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

[ Home · About · Products · Resources · Media ]

7112 Viridian Lane Austin, TX 78739 Voice: 336-210-3548 Toll Free in US & Canada: 800-227-3566 E-mail: info@hermangroup.com

Web site design by WebEditor Design Services, Inc.