This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

December 11, 2013

Gamification---Fad or Trend

As we forecast, the adoption of gamification to engage and retain customers (both internal and external) has been gaining momentum. Unfortunately, though companies are increasingly using gamification for employee performance, training and development, innovation management, sustainability and health, and customer engagement, they are not necessarily being effective.

By 2014, Gartner, Inc., the technology research firm forecasts that 80 percent of these gamification strategies will not meet their business objectives, mostly due to poor design. However, they take this analysis a step farther and explain that a huge problem is the lack of game design talent and absence of effectual planning. We have long declared that effective gamification is more than points, badges, and leaderboards. Good gamification must be based on the values and attitudes of the market or the individual. Otherwise, it is doomed to failure.

Gamification is being used in three major areas: 1) To change behaviors, 2) To develop skills, and 3) To enable innovation. All three of these objectives require the game designer to have an understanding of human motivation, wants, and needs.

Gamification will only continue to increase in hiring, if companies wake up to the need for considered and thoughtful planning and design. The potential that gamification offers is tremendous, but it must be done right or should be avoided. With two tech-savvy generations, demand will continue to grow and recruiting these skill sets will surely become more difficult. If you know young people in marketing or computer science looking for advice, they will do well to include gamification skills in their toolboxes.

Special thanks to "Bottom Line's Daily Health News" for piquing our interest again on this important topic.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.