This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

December 16, 2015

A Personal Shopper in the Palm of your Hand

Want to know what's the best gift to give a friend or loved one? Harnessing the power of Watson, IBM's super computer, the company will help you choose just the right holiday gifts. Watson Trend helps shoppers understand what is trending and why, using the super computing power of Watson. The power of a supercomputer in your hand
IBM wanted to see if putting the reasoning power of Watson in the hands of consumers could make their holiday season easier. Now, you can use their mobile app to go beyond best seller gift guides.

Fresh shopping insights every day
Most gift guides are a picture of what was selling at a particular moment in time. Watson will give you daily feeds about what products are trending and why. See forecasts for where trends are headed. Then IBM asks that you share your feedback, so they can make Watson even more valuable. It is the first personal shopper to ever fit in your pocket or in the palm of your hand. But IBM does not stop there.

How Watson Trend works
IBM's Watson truly understands human language, so it can intelligently analyze millions of comments and conversations across social networks, blogs, forums, comments, ratings, and reviews. Watson interprets language with all of the nuance of a human being---including content, context, and sentiment---at a volume and speed that humans cannot possibly process.

A valuable tool for retailers, too!
“Watson Trend app translates its human language understanding into retail trends and even forecasts changes to those trends for hundreds of products." It also provides explanations about why an item is trending up or down, so it becomes a tool to judge how relevant a popular item is to a consumer's gift list and can help retailers to forecast sales and inventory needs.

Gift guides capture a point in time. Watson updates you daily.
  Because many things—including unexpected news—can impact a product's popularity or its fit for the people on your list, and because Watson learns over time, Watson Trend delivers fresh shopping insights every day. As a result, this app goes beyond the typical best seller gift guide to put a powerful personal shopper in your pocket. Only the beginning
  Using the power of super computing to make people’s live better will be a theme we see over an over in the years to come.


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