This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

December 26, 2012

"Knowledge Fracking" Moves Organizations Forward

Many of us know that the process of "fracking" involves injecting high-pressure streams of water and chemicals into the ground to extract natural gas. Thus Ben Brooks, vice president and practice leader for human capital performance at Marsh, has created the term "knowledge fracking". [Marsh (formerly Marsh McLennan) is one of the largest insurance brokers and risk advisers in the world.]

"Knowledge fracking" refers to the process of using the company's proprietary social network to allow fragments of important information to rise to the surface where they can be shared. The valuable intellectual capital that was typically hidden on employees' hard drives and in their emails is then available to everyone.

Marsh's proprietary social network is called "Marsh University", or MU. Founded in 2010, MU offers tools for blogging, online discussions, video presentations, search and more. It facilitates Marsh's 26,000 employees marshaling "the experience and brainpower of their colleagues [n more than 350 employee-discussion groups] to get work done".

After receiving answers to their queries on MU, employees are often able to help their clients obtain affordable insurance coverage in markets they wouldn't have otherwise considered. The company shares its managers' valuable intellectual capital with Millennials through posting videos and shared tips and videos.

Marketing and creative departments have used MU to compare and collaborate on ideas for improving corporate logos. Retiring employees have used the tools on MU to create engaging presentations for knowledge-sharing with their colleagues, rather than taking it with them once they left.

Marsh is not the only company to be using this type of learning and collaborative system. Similar systems are in use at Deloitte, the international accounting and consulting firm, ETS-Lindgren, a Texas-based electrical-systems manufacturer, and Aragon Consulting, California-based firm.

Supported by existing technology, we expect to see enlightened HR professionals everywhere joining this quiet revolution to embrace the power of social networking to mine the collective intellectual capital within organizations. Different organizations accomplish this task in different ways. Boardroom, Inc., the Stanford, Connecticut-based publisher, uses its I-Power program. This knowledge-sharing for innovation is vital for the competitive success of any company moving into the future.

Special thanks to HREOnline for raising our consciousness to this important issue. For their full article, visit http://www.hreonline.com/HRE/view/story.jhtml?id=534354693.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.