This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

December 30, 1998

Let's Get Spiritual!

Have you noticed the movement toward spirituality . . . and organized religion? It's quiet, but it's happening.

Let's explore this phenomenon from a generational perspective. The older generation (people born before 1946we call them the parent generation) has demonstrated a solid orientation toward morality, values, and organized religion for decades. That's who they are. These solid citizens don't wear their religion on their sleeve, so to speak, but they are loyal and dedicated congregants.

The Baby Boomers (born 1946-1964) have been comfortable with religious organizations, but as a generation have not been as deeply involved as their parents. They've had a lot of other things going on in their lives. As these folks grow older, now moving into their fifties, they're becoming more interested in the spiritual side of life. Many are looking for anchors as they age . . . and as their children (who had consumed their life-attention) move out on their own. They're re-assessing their values as they re-focus on their futures. Some have turned to organized religion, returning to the churches and synagogues of their youth. Other Boomers have turned to metaphysics, exploring their link with a higher power through seminars and workshops.

The younger generation, most commonly referred to as "Generation X," is fairly strong in its spiritual alignment. While many connect with organized religion, a significant proportion join some of their Boomer brethren in alternative spirituality. Multi-faith, ecumenical, and cross-over belief development will characterize their attitudes, as they explore various belief systems with a great sense of freedom.

As religious communities--locally, not just nationally--evolve, watch for more houses of worship to be built. In keeping with popular values of conspicuous consumption, expect these churches to be bigger, more high-tech, and all-encompassing in their multi-media outreach. There will be something for everyone in a broadening and deepening religious environment.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.