This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

February 26, 2003

It's Not Easy Being Gray

Older workers, out of work as a result of the Dot-Bomb, 9/11, and/or corporate scandals have had difficulty finding jobs. Being over 50 years old and accustomed to a lofty salary is a lethal combination of factors.

This segment of unemployed workers is having rough time. They really want to work, but still expect to match old income levels. This expectation has been unrealistic over the past two years. Our subscribers have shared stories of utter frustration, lost homes, and strained marriages, byproducts of the financial stress of being unemployed.

These workers were good at their jobs, so they climbed the corporate ladder with ease. Their incomes rose steadily. In some cases, their salaries grew simply because their industry was booming. Then the economy slowed and their employers looked for the most effective ways to cut costs. At the top of the list were employees whose incomes had grown beyond their value.

A great number of these highly educated, highly skilled, experienced people remain unemployed. They are seasoned professionals in their late forties, fifties, or even sixties. As they seek job opportunities, many of these people encounter age discrimination. It is never overt; that would be illegal. Their resumes are accepted. Sometimes they are even granted interviews. But then, time after time, someone else is hired for the coveted position. Sometimes, part of the problem is that these job-seekers are still holding out for the high salaries they earned in the past. Most eventually adopt more realistic expectations; however that altitudinal shift is often insufficient to change employers' responses.

History will show that short-sighted employers who overlook senior workers will wish they had been more considerate. Wise older workers will strive to maintain skills and acquire new ones to stay current and marketable. Some will return to school; others will ask employers to provide needed training and development. Responsive employers will realize a great return on their investment in this endeavor. As the economy recovers and the labor market tightens, older workers with maturity, stability, experience, and desire to work will become a treasure.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.