This Week's Herman Trend Alert

Leading a Double Worklife
for Fun and Profit

 

  The Herman Trend Alert

February 7, 2007

Dog Nannies and Other Evidence

Beginning in 2000 we have written about the increasing humanization of pets. (https://www.hermangroup.com/alert/archive_11-21-2000.html, https://www.hermangroup.com/alert/archive_4-2-2003.html) Now, we have even more evidence.

As futurists, we "connect the dots." It usually starts with anecdotes and eventually moves to proven fact, usually when some other entity conducts the research. Lately, we have seen an increase in this pet trend.

Literally billions of dollars in the United States is spent every year on the care, feeding, and pampering of pets. In fact, according to a report issued by Packaged Facts, by 2008, the market is expected to top USD$16 billion. From doggie daycare facilities that are multiplying like rabbits in metropolitan areas large and small to the advent of mobile pet groomers, there are few markets growing as fast as pet care.

However, surely the most phenomenal new development to support this growing pet trend is the coming of "dog nannies." Like their human counterparts, dog nannies are responsible for the well-being of their charges. They take care of the pets both physically and psychologically.

One dog owner put it this way, "The dog psychologists say that dogs need three things: proper nutrition, discipline, and exercise. When dogs are left alone all day, they do not get the exercise they need to stay healthy." This healthcare professional wants her pets to be as healthy as her patients. They are important members of the family.

Celebrities like Oprah Winfrey and Paris Hilton and have long engaged dog nannies, but now ordinary people are hiring them as well. What a great occupation for animal lovers!

Further evidence of this trend comes from the dog nutrition producer Nutro. The company has a line of "healthy pet desserts". From their "Apple Torte" to their "Berry Cobbler" and "Carrot Cake", Nutro includes "no added sugars", real fruit or carrots and oatmeal, and of course, natural ingredients with vitamins and minerals. Nutro, we think you have a real winner there.

As the Baby Boomers age and younger people put off child-bearing, expect to see even more expenditures on these four-legged family members. The pet care market will continue its steady growth.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

IT'S NOT TOO LATE: BE RECOGNIZED AS AN EMPLOYER OF CHOICE® IN 2021
Responding to the tight labor market, more and more employers are understanding the value of being recognized as Employers of Choice®. In fact, we have three employers going through the process right now! Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at EmployerofChoice.com; or for a Word® version, drop a note to Joyce@EmployerOfChoice.com or call Joyce at 336.210.3548.

SPECIAL EVENT: BONUS #BEMORE WITH INGOMU PODCAST: SEPT 30TH AT 4 PM ET
Our author Joyce Gioia and her podcast partner Al Wynant, cofounder of the new learning app Ingomu will get together for a special event in September 30th at 4 pm ET to celebrate National Podcast Day. This bonus event will be a free-flowing exchange of thoughts and feelings about what it takes to create and deliver a podcast worth listening to. You can watch this special event live at https://www.facebook.com/ingomu.learning. And to subscribe to the #bemore with Ingomu podcast, sign up for the Ingomu Newsletter. When you subscribe to the newsletter, you will receive the #bemore with Ingomu Podcast via email. For more information about signing up your employees, visit Ingomu.com.

HELP THE MEDIA FIND YOU
Our author Joyce is often quoted in TIME and Industry Week Magazines last year and recently in College Recruiter. Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2021 printed Yearbook of Experts, Authorities & Spokespersons. Until October 10th, get a free 10-Day Pass and send news releases free at http://www.NewsTip.com/Refer/Guest_of_Joyce.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_9-22-2021.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.