This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

March 12, 2008

Second Life Revisited

Last year the virtual world Second Life (SL), secondlife.com received quite a bit of media coverage when several Fortune 500 companies staged events or built virtual presences there. Not so long ago, we covered the use of SL for market research. (www.hermangroup.com/alert/archive_3-21-2007.html) Now, we revisit this topic to discuss some important developments. Second Life now has eleven million registered users with an average of 18,000 new people joining everyday.

In November, the hit TV drama CSI:NY aired an episode tracking a killer into this virtual world. At the end CBS aired a commercial, inviting viewers to go to their website to find a branded link to join Second Life and "continue the pursuit". The result: an extra 100,000 people signed up.

B2B and Consumer Products companies have also used SL for product development, recruiting activities, and staff meetings. Corporations, like IBM, bring in authorized staff from around the world to have virtual meetings that may include PowerPoint presentations, audio, video, interactive surveys on the spot, and more. Manpower has its own SL location and holds periodic job fairs.

Now, the Social Research Foundation, that provides the First Opinions Panel (the largest consumer research panel in SL), offers the groundbreaking Second Life Business Brief. To subscribe, visit http://www.slbrief.com. It is simply the best way to keep up with corporate doings in SL. And just like our Herman Trend Alert, the Second Life Business Brief may be co-branded, i.e., other organizations may send these e-zines to their lists under their own names.

We agree with Prince Charles who complimented the CEO of IBM for holding a corporate meeting in SL, instead of flying his leaders from all over the world. That is why we were so excited about the opportunity to deliver a presentation in SL. Aliza Sherman, a/k/a, Cybergrrl Oh is an event organizer and consultant for this new universe. She has engaged Joyce to deliver a brief presentation titled "The Future of Marketing" on March 24 at 3pm EDT. You must join Second Life to attend (It's free). To learn more about Sherman's leading edge services, email her at alizapilar@msn.com.

As a professional speaker, Joyce expects to deliver more presentations in SL in the future.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.