This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

March 12, 2008

Second Life Revisited

Last year the virtual world Second Life (SL), received quite a bit of media coverage when several Fortune 500 companies staged events or built virtual presences there. Not so long ago, we covered the use of SL for market research. ( Now, we revisit this topic to discuss some important developments. Second Life now has eleven million registered users with an average of 18,000 new people joining everyday.

In November, the hit TV drama CSI:NY aired an episode tracking a killer into this virtual world. At the end CBS aired a commercial, inviting viewers to go to their website to find a branded link to join Second Life and "continue the pursuit". The result: an extra 100,000 people signed up.

B2B and Consumer Products companies have also used SL for product development, recruiting activities, and staff meetings. Corporations, like IBM, bring in authorized staff from around the world to have virtual meetings that may include PowerPoint presentations, audio, video, interactive surveys on the spot, and more. Manpower has its own SL location and holds periodic job fairs.

Now, the Social Research Foundation, that provides the First Opinions Panel (the largest consumer research panel in SL), offers the groundbreaking Second Life Business Brief. To subscribe, visit It is simply the best way to keep up with corporate doings in SL. And just like our Herman Trend Alert, the Second Life Business Brief may be co-branded, i.e., other organizations may send these e-zines to their lists under their own names.

We agree with Prince Charles who complimented the CEO of IBM for holding a corporate meeting in SL, instead of flying his leaders from all over the world. That is why we were so excited about the opportunity to deliver a presentation in SL. Aliza Sherman, a/k/a, Cybergrrl Oh is an event organizer and consultant for this new universe. She has engaged Joyce to deliver a brief presentation titled "The Future of Marketing" on March 24 at 3pm EDT. You must join Second Life to attend (It's free). To learn more about Sherman's leading edge services, email her at

As a professional speaker, Joyce expects to deliver more presentations in SL in the future.

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