This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

March 20, 2002

Personal Service on the Rise

As people assume greater responsibility for their own lives, their own destinies, we will see growth in the personal services industry. New opportunities will open for personal trainers, coaches, nutritionists, career counselors, concierges, and more. We are already seeing growth in these areas, but substantial expansion is not far in the future.

The recession of the early 1990s sent a very clear message to young people and their parents. The young people watched as their parents were laid off from career employment at no fault of their own. Suddenly, dedicated and loyal employees had their worlds turned upsidedown. With the shocking realization that employers were no longer going to care for employees from cradle-to-grave, workers proclaimed that they would now assume that responsibility for themselves. No longer would employers have control over their lives. The young people were the first to commit to self-management, including changing jobs whenever it made sense to further their careers. It wasn't long before workers in their 40s and 50s acquired the same attitude.

Now we have another recessionary period. This one is affecting the younger people as employers seek workers with knowledge, expertise, and experience. A large segment of our population is now comfortable with the I-control-my-life mindset. People from all walks of life are accepting responsibilities for their bodies-physical trainers. They are concerned about getting their lives in order- personal coaches. These relationships with support professionals are one-on-one; close, personal relationships, rather than the involvement with groups we saw not long ago.

As more people concentrate on their own personal growth and development-on all dimensions: physical, career, psychological, spiritual-the demand for qualified personal services professionals will grow. Of course, we'll also see a concurrent growth in the organizations that prepare people for this work: community colleges with healthcare programs, Coach University, seminaries with special programs on spiritual counseling.

Where will the people come from to do this work? Many will be drop-outs from the corporate world, people seeking more fulfilling careers. Of course, this shift will place more of an employment burden on corporations, as career dynamics continue their turbulence.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.