This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

March 7, 2018

Teaching Young Kids Dollars and Sense

Imagine being in elementary school and having the opportunity to learn how to manage money and run a business from Warren Buffet, possibly the most successful investor on the planet, himself? That is exactly what his "Secret Millionaires Club" delivers!

The problem is simple
According to the Council for Economic Education, only 17 of the United States require high school students to take a course in personal finance, so most of them graduate without this important life skill. Though some states are beginning to add personal finance to their Kindergarten to 12th Grade standards, there is almost a universal lack of financial education. This lack of education leaves the task to parents, many of whom are not very good at managing their own finances. It is widely believed that the habits students develop while they are young can make a huge difference throughout their lives.

The solution is elegant
With webisodes featuring the Oracle of Omaha himself, Warren Buffett's Secret Millionaires Club (SMC) Learn & Earn program provides kids with an opportunity to learn about financial fitness, entrepreneurship, and business in a fun and engaging manner. Now in its 5th successful year, no other program combines animated episodes with teaching financial and entrepreneurial lessons to ensure lifelong good habits.

Not additive, it is the math curriculum for that grade
This proven educational initiative is different from other programs which are additive to the regular math curriculum, placing teachers in the difficult position of deciding what not to teach to make time for financial literacy. Developed in partnership with Houghton Mifflin Harcourt, this regular math curriculum engages students 7 to 14 with an animated series featuring Warren Buffett as a cartoon character who mentors students through entrepreneurial and life adventures. Brilliantly executed, this multi-platform program introduces concepts through in-school, at-home, and after-school activities aligned with each online animated episode. There is also an online comic book created by Archie Comics. No stone has been left unturned!

Challenging students to start and run their own businesses
The accompanying Grow Your Own Business Challenge (GYOB) is an annual national entrepreneurship contest that offers a real-world challenge for these young students. GYOB finalists enjoy all-expenses-paid trips to Omaha and lunch with Buffet himself, plus shares of Berkshire Hathaway B-class stock. The two top contestants each win $5000USD.

Enormous media success
Having been covered in the US on every major network, including NBC, FOX, ABC, CBS, CNN, CNBC, AP, Business Week, Reuters, and more, this successful program has garnered 3.2 Billion media impressions to date---a remarkable achievement for any single program.

A model for teaching youngsters
This program offers an effective role model for teaching young children important life skills. The program team that produces this unique program calls itself "Genius Brands International". We think the name is altogether fitting! The program manager is By Kids For Kids (; it is also obvious that young people helped to design this successful learning opportunity for their peers. We hope to see other programs from celebrities, teaching vital skills for a productive life. What a remarkable contribution they could make!

To see a program documentary, visit:

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.