This Week's Herman Trend Alert

Nail-Painting Robot Coming
to a Salon Near You

 

  The Herman Trend Alert

April 14, 2010

Students Worldwide Looking for Job Security

A recent study reveals that three-quarters of university students value job security to be more important than pay and benefits, when choosing an employer. Conducted by KPMG, the global network of professional services firms, the survey polled university students at a Berlin meeting of Students in Free Enterprise (SIFE), a global non-profit group active on college campuses.

Given the current economic environment, this shift away from career thinking is not surprising. In addition, over 50 percent of respondents would be interested in working internationally immediately after graduation; they obviously recognize that overseas opportunities are valuable for success in today's global marketplace.

Another effect of the global slowdown is their consideration of post graduate education immediately after graduation. Sixty-nine percent indicated they are now "more likely to study for a post-graduate degree than look to get a job". Moreover, the KPMG survey revealed that due to the downturn most (67 percent) said, they were more likely to work for a public or non-profit organization than a corporate business,

According to this survey, other factors important to students when choosing future employers included "real opportunities to learn new skills and develop themselves personally and professionally", "challenging and exciting work", and "opportunities to work with and learn from talented colleagues".

Students still believe "personal development and enrichment" are top priorities when selecting an employer. They also want to use their business skills to help their communities. Organizations like SIFE develop students' drive for community involvement, leadership, and career initiatives.

The majority of the respondents (55 percent) said they "might stay" with their first employer for two-to-four years---probably another example of the effects of economic concerns. Furthermore, the social media platform Facebook as the one they use most regularly and most often tap when researching information about a future employer.

The eclipsing of training and development by job security is temporary to the economic downturn. When the economies of the world recover---as many are starting to do already---we expect a return to career pathing and training being of primary importance---results found in our research for the book "How to Become an Employer of Choice".


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT
Tomorrow morning, Joyce will be a Fireside Chat Speakers at the Brightside Business Women Empowerment Virtual Conference where she will talk about how business women can use the insights from her new, groundbreaking book, EXPERIENCE RULES, to be successful. Register for FREE at https://brightsideglobaltrade.org/women.

GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY!
Gain access to dozens of coaches for the same low price. Find out more by visiting https://ingomu.com/joyceg

JOYCE IS ON THE RADIO EVERYDAY NOW
To listen to Joyce's TV shows on the radio, simply visit RadioFutures.com. Joyce's show is streaming every day at 3:00PM Pacific Time.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home · About · Products · Resources · Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.