This Week's Herman Trend Alert

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  The Herman Trend Alert

April 29, 2009

New Rules for Engagement

A brand new study just released last week from the MetLife Mature Market Institute details the most important factors for engaging different segments of the workforce. Titled "Engaging the 21st Century Multi-Generational Workforce", the study indicates that employers can maximize the strength of their workforces and optimize worker productivity by using best practices, geared to the various generations. Identifying the values of the groups, the report reflects the "hot buttons" that are most effective in producing the desired motivation.

Conducted in partnership with Boston College's Sloan Center on Aging & Work, the study explores the drivers of engagement for employees of different ages, including demographic characteristics, factors related to the job, and work-team factors. The Institute defines "engagement" as "a positive, enthusiastic, and affective connection with work that motivates an employee to invest in getting the job done, not just 'well' but 'with excellence'".

Also noteworthy was the MetLife finding that older workers are more engaged than younger workers. For many business leaders, this information will come as no surprise. The research suggests that "focusing on the talent management of older individuals is important because they may best relate to the Baby Boomer customer base responsible for $3.8 trillion of annual spending in the US. They also found the highest levels of engagement among women, without elder care responsibilities, in good physical and mental health, with a positive self-perception and those having job security.

Three key findings indicate that employee engagement can be greatly enhanced by simple and cost-efficient efforts, including providing strong training and development opportunities, encouraging work team inclusion, offering customized benefits plans, and promoting a culture of workplace flexibility and supervisor supportiveness. None of these findings came as new revelations to us and we found the absence of life-work balance interesting, but not surprising, given the economic times.

Wise employers will update their assumptions about the generations, based on these findings and will pay particular attention to how they may enhance employee engagement through the quality of the employment experiences they offer.

The full study and the accompanying tool kit are available at www.maturemarketinstitute.com.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

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BACK BY POPULAR DEMAND: EMPLOYEE RETENTION SPECIALIST CERTIFICATION 
The War for Talent is back. How can you compete? By having an Employee Retention Specialist on your staff. If you were ever interested in taking the Employee Retention Certification Program, now is the time for you to speak up. Joyce is putting together another class featuring the latest research. Call Carol right away at 336.210.3548 or email info@hermangroup.com to express your interest. We are putting together a class for June, so don't delay!

OUR NEW TRANSLATOR ROCKS!
If you are looking for a translator who can translate English, French, or German into Spanish, you will love our new person, Mariana Campora Lesti. A veteran translator, she also does editing and proofreading of all kinds of Spanish language documents. Contact her on SKYPE at marianacampora or email her at marianalesti515@gmail.com.

To read this Herman Trend Alert on the web: http://www.hermangroup.com/alert/archive_5-24-2017.html.


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