This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

May 16, 2007

Blowin' in the Wind

Concerned about how society will manage its energy needs without using fossil fuels? Back in the 1960s, Buckminster Fuller predicted that by the year 2020, wind and solar would be our main sources of energy. Wind is perhaps the most overlooked source of energy generation. In fact, the United States has some of the best wind resources in the world.

Wind turbines give utilities an attractive energy solution with minimal environmental impact. And most impressive, a wind farm can be on line, generating electricity, in a matter of months, while it takes years to establish a coal-burning or nuclear power plant.

According to the American Wind Energy Association (AWEA), the US wind industry installed more than 2.4 gigawatts of new wind capacity during the year; the Renewables division of General Electric supplied 764 of its 1.5-megawatt wind turbines, representing 45 percent of the country's new wind capacity.

Each of GE's wind turbines is 213-feet high. The blades collect the energy, transmit it to torque, which is then transformed into energy that can used by the generator. The bigger the rotor, the more wind can be harvested, so we are now seeing giant wind turbines being located at sea.

Over the course of 20 years, a 100-megawatt wind farm will displace the need for nearly one million tons of coal, or nearly 600 million cubic meters of natural gas. Through the use of GE's installed wind turbines, as much as 11.4 million tons of greenhouse gases will not be emitted each year.

See how wind turbines are being made aesthetically pleasing; view the Architectural Wind.

Over 86 percent of the world's wind generation capacity is divided between Europe (72 percent) and the United States (14 percent). In the US, wind-generated power now represents less than one percent of US-generated electricity.

The European targets for wind power growth are substantial. Wind is expected to deliver 33 percent of all new electricity generation capacity and provide electricity for 86 million Europeans by 2010. By 2020, China expects to generate 30 gigawatts of electricity annually, enough to power millions of households.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.