This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

May 8, 2013

Hospital Hotels

Responding to over-crowded hospitals, the very public National Health Service in the United Kingdom plans to begin accommodating their recovering patients in public hotels. This new plan is expected to ease pressure on hospital beds.

Modeled after a system widely used in Scandinavia, where large hotel chains run the service on hospital sites, these hospital hotels will provide en-suite facilities, television and room service for the elderly, new mothers, and stroke victims. According to the Innovation Unit think tank, patient hotels in Norway and Denmark save up to 60 percent of the cost of accommodating a patient in a hospital ward.

According to a report in the London's Daily Telegraph under government plans to ease so-called "bed blocking" on NHS wards, these 'Hospital Hotels' will provide rooms for 30,000 elderly patients recovering from illnesses or falls. "Bed blocking" concerns patients, many of them elderly, who no longer need the attention of a hospital-provided medical specialist, but who still need more support than can be given at home. In the United States, many hospitals have resorted to forwarding their recovering seniors to a new type of rehab facility, offering differing levels of patient care.

Featuring more flexible visiting hours for family members than in a hospital, relations will be able to stay in nearby rooms. The system would save the health service tens of millions of pounds, besides allowing family members close access. According to government estimates, such a patient costs the NHS about 260 a day.

In the UK, chains such as Travelodge and Choice Hotels could be approached to collaborate on these developments. In the United States, Marriott and Hilton already operate hotels for patients and families attending nearby medical facilities and Marriott operates a chain of nursing homes called "Brighton Gardens".

In the United States, many patient-centered hospitals have been studying the customer service attitudes of hotels for years. Once adopted on a more global scale, this development could bolster the hospitality industry, while reducing costs for governments and patients alike. The critical challenge for the hotel industry will be sourcing staff and we expect to see the chains placing even more emphasis on training and development than they already are.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.