This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

June 13, 2018

Saving Dogs

Years ago, when our author Joyce Gioia spoke at a meeting of The American Boarding Kennels Association, the favorite dog treat was dried pigs' ears. The problem was that that though dogs were crazy for them, pigs' ears were not very healthy---low in digestibility and high in fat. Now, years later, dogs have a new favorite treat, Bully Sticks.

Bully Sticks are actually healthy for dogs
Bully Sticks are "healthy, 100 percent digestible, baked beef muscle treats that most dogs love"---with none of the downside that pigs' ears had. Plus, the sticks are actually healthy for our furry friends. They promote dental and gum health, deliver added protein and vitamins, contribute to a shiny, healthy coat, support strong muscle tone, and even improve brain function. However, in spite of the fact that, they are very healthy for our beloved canines, there was a big problem: once the dogs had chewed them down to the last inch and a half, the sticks became choking hazards or even worse they could cause bowel blockages.

Enter Bully Buddy
Bully Buddy from Bow Wow Labs is a brilliant, durable, easy-to-use device that will save dogs' lives by eliminating the possibility of dogs getting to the final chunk. The device has a heavy-duty rubber adjustable collar surrounding a secure clamp that has a tough inner grip. The collar twists to secure the Bully Stick in place. The device so tightly secures bully sticks that it is veterinarian-vetted. To see the Bully Buddy in action, visit the video on their website.

Not in stores, however you can find it on Kickstarter
Yesterday (June 19th), Bow Wow Labs launched a Kickstarter campaign that not only offers you the chance to get a Bully Buddy for your pet, but even gives you the opportunity to support dogs in your local animal shelter----that's my favorite part of their Kickstarter Campaign.

One of the most innovative Kickstarter campaigns we've ever seen
And the folks at Bow Wow Labs really got creative with their offerings:

  • A 30-minute webinar: "How to Make Your Dog a Social Media Sensation" ($250USD or more)
  • Five or more Bully Buddies and 50 Bully Sticks packed for you to take to your local shelter ($300USD or more)
  • Naming rights for the Bully Buddy I for small dogs or the Bully Buddy II for larger dogs (Starting at $2500 USD)

    An innovative business model
    Though you won't find Bully Buddies in stores, you can become a member of club and receive the product for your favorite "pet kid" on a regular basis. Support them on Kickstarter to be on their mailing list.

    Just more evidence
    Almost 20 years now, we started talking about the places in our hearts and our homes occupied by "out furry children". Our forecast is that this club will do well and that this product will be the first of many from Bow Wow Labs.

    To find Bow Wow Labs' Bully Buddy on Kickstarter, visit here.

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