This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

June 28, 2017

Datamining Fashion

Every day, millions of photos worldwide are uploaded to social media. Three researchers from Cornell University, Kevin Matzen, Kavita Bala, and Noah Snavely imagined how phenomenal it would be to be able to track global clothing patterns and derive insights, simply by analyzing millions of Instagram photos.

Analyzing millions of photos
Their thinking was that the millions of photos uploaded each day to social media could provide insights into the cultural, social, and economic trends around the globe. With powerful machine intelligence, they have mined this tremendous database for insights into our society.

Focused on answering one question
The one aspect that the researchers were most concerned about were “how clothing styles vary around the world”. Interestingly, this cultural phenomenon has been impossible to study on this scale. As an example, they wanted to look at the varying use of scarves around the world. With Instagram, the researchers could be specific with the five days of a specific time and within five kilometers of a specific place. "The team then identified 44 cities to study and downloaded a total of 100 million images from these locations in five-day windows between June 2013 and June 2016."

Step One: harnessing the power of machine learning
Using powerful machine intelligence and an algorithm they developed, they could see how styles of scarves changed over time. There were quite fortunate that the field of machine intelligence is developing very rapidly right now. Using a standard face recognition program to filter out non-face and visible torso pictures, they were left with a set of 15 million photos of people, tagged with their locations and dates.

Step Two: training the machine to recognize clothing
Their next step was training their machine-learning algorithm to recognize various types of clothing and accessories. They taught the algorithm to recognize whether people were wearing a jacket, a scarf, a necktie, glasses, a hat, or something else. The algorithm could also recognize colors, neckline styles, and sleeve length; clothing categories such as T-shirt, dress, or tank top; and clothing patterns, like solids, stripes, plaids, and more.

Step Three: searching for images with similar themes
Finally, using another algorithm, the researchers had the machine search for clusters of images with similar visual themes among the 15 million photos. Their very last task was to track how these images varied over time and across geography.

A whole new way of conducting research
As the researchers concluded: "The combination of big data, machine learning, computer vision, and automated analysis algorithms would make for a very powerful analysis too l more broadly in visual discovery of fashion and many other areas." Our expectation is that researchers pursuing insights into visual aspects of our civilization will find this new technology very helpful.

Special thanks to arxiv.org. See their whole article at arxiv.org/abs/1706.01869


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ HomeAboutProductsResourcesMedia ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.