This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

June 3, 2015

The Future of Energy is Personal

A powerful new, trend promises to massively transform our relationship with energy*. Leading-edge Futurist John Cooper of Siemens calls it "The Personal Energy revolution". Since the industrial era, energy has been the realm of large, powerful companies.

A Little History

Historically, Steam revolutionized work and travel, then fossil fuel combustion fostered massive advances in all industries, especially the transportation and electric industries. However, up until now, energy has remained a complex industrial concern, requiring massive capitalization and coordination to distribute a commodity, be it electricity, gasoline, or natural gas, over vast, complex infrastructures.

Decentralized Energy Resources

Now, a new type of energy is emerging---"Decentralized Energy Resources" or DER including, not only Solar PV** and LED Lighting, but also emerging technologies like electric vehicles and energy storage. In all of these technologies, we are seeing declining prices, rapid growth, and new business driven by advances in technology and telecommunications. Energy is about to join the broader "personal services revolution", promising independence from traditional grids and electric utilities.

A continuum we have seen before

As technology advances we are moving along a continuum from infrastructure commodities delivered by large utilities to high-value, personalized services which we can acquire ourselves. Innovation enables greater personalization and value to end-users in mass markets formerly satisfied only by basic distributed commodities, e.g., rail travel, electricity, voice telephone service.

Some of the most successful technological giants have paved the way

Along this familiar path, trod by platform giants such as Google, Apple, and Amazon, new DER entrepreneurs will challenge old business models by offering Personal Energy as a service. While energy will remain as essential as it ever was (even more so in the digital economy), utilities will lose their exclusivity as producers and distributors. Existing and new companies will innovate with new energy products, services, and solutions, all the way to new energy apps running on new energy platforms, creating vast amounts of value along the way.

Unless a wildcard intervenes, this transformation is inevitable

* Yes, we are talking about the same energy that we take for granted, when we flip the light switch or turn the key to start our cars.
** PV: Photovoltaic---converting sunlight to usable electrical current.

Special thanks to John Cooper of Siemens for these fascinating and valuable insights. John's book The Advanced Smart Grid: Edge Power Driving Sustainability, 2nd Edition is available on Amazon. John Cooper may be reached at

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.