This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

July 25, 2001

Time to Care is Waning

Years ago, people entered the helping professions because they genuinely cared about people. They wanted to make a difference by giving of their time and attention to those in need. For years, they were able to do their jobs - and enjoyed it.

That was then . . . before life started speeding up, before cost controls and downsizings and doing more with less. Now, life is very different. There's simply not enough time to do the job and give people the time and attention healthcare professionals believe patients need. The result is that disillusioned doctors, nurses, and even some dentists are leaving their professions. Social workers are also finding other ways to apply their skills.

Headlines in newspapers and magazines proclaim the critical shortage of nurses. In fact, some say we do NOT have a shortage of nurses. There are hundreds of thousands of caring women and men who have been trained as registered nurses. What we have is a critical shortage of men and women who want to work as nurses under conditions dictated by our current system.

We fear that this combination of time-crunch and cost-cutting will affect other professions as well. It has already affected the legal profession. Disillusioned young attorneys, accountants, and engineers are leaving their professions, seeking something better. The pressure to produce more with less is almost unbearable. Who's next?

But there ARE some answers. As a society, we could urge better relationships between professional and patient/client. We can use technology to achieve increased productivity and ease the pressure we place on professionals. We can even use our creativity and intellectual capital to devise ways of working smarter.

In our book, LEAN & MEANINGFUL, we emphasize the vital importance of being able to do meaningful work. For people in the helping professions, this meaningfulness includes providing support so that the professionals can get their jobs done. Whatever we do, we need to do it soon! If people in the helping professions don't feel our support and backing, we'll chase young people into other fields and there won't be anyone there to help.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.