This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

August 10, 2016

Single Travelers on the Rise

For a while now, we have been watching the number of single people increasing. Therefore, it comes as no surprise that more tour operators and cruise lines have taken steps to accommodate solo travelers with smaller living spaces and reasonable packages.

United Kingdom tour operator Exodus revealed a increase in solo bookings
Though the percentage of solo travelers is usually, around 39 percent, in the last few months, this percentage has risen to 66 percent.

Some tour operators creating single-only tours
Since 1982, Solos has been Britain's number one "singles holiday company". They cater to solo travelers with all kinds of vacations, from walks and treks to city, ski, or beach vacations. Solos also recently launched an American branch, Solos Vacations, which only offers trips to the UK and Italy.

Matching programs help solo travelers willing to share lodging
Geared towards younger travelers, aged 18 to 35, Contiki Vacations uses forums and social media to connect vacationers with each other before they embark on their journeys. Most of Contiki's pricing is for doubles, so their goal is to match travelers with another of the same sex and then book them together in a double room.

Singles welcomed on cruises
Norwegian Cruise Line (NCL), Holland America (HAL), and Lindblad Expeditions all have programs to encourage solo travelers to spend their vacation dollars. On three of its ships, the Epic, the Breakaway, and the Pride of America, NCL has dedicated cabins exclusively for solo travelers that cost about 30 percent less than a double stateroom. Holland America's newest cruise ship, its first 2,650-passenger ship, The Koningsdam, features twelve single ocean view cabins to cater to the growing solo cruiser market. Lindblad Expeditions allows cruisers to visit exotic places, like Vietnam, the Amazon, and Indonesia in solo cabins for a third less than the price of regular rooms.

What the future holds
Given the increases in young single people with the time and resources to take vacations, it is not a great leap to believe that there will be more. Wise travel providers will take this information into account and look for ways to engage more of this market.

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In the short term, employers really need to recognize the liability these shortages represent and dedicate human and financial resources to creating pipelines and succession plans, particularly for critical positions. This initiative begins with identifying high school and college students who have potential, mentoring and rewarding them, and providing paid internships when the students are on breaks. Also, expect to see more contractors jumping in to help companies for a price, of course. For large companies, this pipeline-building will be a massive project. In the midterm, the transition to augmented human beings will be interesting to watch. Young people pay be attracted to these professions for the opportunities to experience being “super-human” In the very long term, we will have robots to perform many of the technical tasks, alleviating these shortages and creating other problems for employers to solve.

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