This Week's Herman Trend Alert

HR in Normal 2.0

  The Herman Trend Alert

August 29, 2007

Internal Customers Make "Ethical Choices"

According to the recently released Cone Cause Evolution Survey 2007, more than two-thirds of Americans say they consider a company's business practices when choosing or staying with an employer. The study, the culmination of 14 years of Cause BrandingSM and corporate responsibility research, found a substantial increase in the number of workers who want their employers to be good corporate citizens and support a social cause or issue over their previous study. The latter findings confirm our research of a few years ago for our book "How to Become an Employer of Choice" in which we found that "making a difference" was an important element for an organization being an Employer of Choice®.

According to Julia Hobbs Kivistik, an executive vice president at Cone, cause-related marketing efforts remain an effective way for a company to express its charity and core values. This study indicates an evolution in internal and external consumer thinking about the ways organizations can support society.

The Cone study also found that meaningful commitment to causes is very important to employees. United States employees' expectations of companies have also dramatically increased. In fact, 72 percent wish their employers would do more to support a cause or social issue, up from 38 percent, since Cone's last survey in 2004.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.