This Week's Herman Trend Alert

HR in Normal 2.0

  The Herman Trend Alert

August 5, 1998

A Not-so-new Source for Good Employees—College Interns

One of the most highly valued members of our staff has been working with us for almost two years—not all that time full time as a full time employee. We first engaged this very capable employee as an intern when she was beginning her senior year as a marketing major, attending a local college. She worked for us part time, learning the ropes, including everything we could impart about marketing, advertising, and public relations. (Since Joyce has a background teaching marketing on the university level, she became the major resource, but there was much to share about accounting procedures, management practices, and other aspects of running a successful business that Roger provided.)

After graduation, our intern was offered a number of positions in the area. Fortunately, she chose ours. Here’s why:

  • We NEVER pass up an opportunity to teach our employees something they don’t already know. Our intern knew there would be more opportunities to learn and grow—if she accepted our offer. (For a graduating senior, the most important criteria for choosing an employer is the chance to receive on-the-job training.)
  • We offer a family friendly atmosphere. She had already seen how we value family time and worked to insure that our other employees led balanced lives. We created opportunities for her to see her family in New Jersey.
  • We give spot bonuses. We believe in sharing the financial rewards of hard work.
  • We have helped her grow; she knows that we care about her—as a person, not just a work machine.
  • Interns can be an excellent long-term investment in people, but please recognize, like all good investments, they’re not free.

    WARNING: There’s a lot of competition for the limited number of interns. Unless you’re in the broadcast media, you will have to pay your interns. Not only that, in addition, you will have to sell the benefits of working with your firm—and we don’t mean JUST money. Unless you’re willing to double the amount paid, money will not be the deciding factor.

    © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

    The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

    Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

    Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

    To read this Herman Trend Alert on the web:

    Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

    New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

    Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

    Subscribe or Unsubscribe to weekly Herman Trend Alert
    View this week's Herman Trend Alert
    Archived Weekly Herman Trend Alerts


    [ Home · About · Products · Resources · Media ]


    7112 Viridian Lane
    Austin, TX 78739
    Voice: 336-210-3548
    Toll Free in US & Canada: 800-227-3566

      © The Herman Group. All rights reserved.

    Web site design by WebEditor Design Services, Inc.