The Herman Trend Alert|
August 5, 1998
A Not-so-new Source for Good Employees—College Interns
One of the most highly valued members of our staff has been working with us for almost two years—not all that time full time as a full time employee. We first engaged this very capable employee as an intern when she was beginning her senior year as a marketing major, attending a local college. She worked for us part time, learning the ropes, including everything we could impart about marketing, advertising, and public relations. (Since Joyce has a background teaching marketing on the university level, she became the major resource, but there was much to share about accounting procedures, management practices, and other aspects of running a successful business that Roger provided.)
After graduation, our intern was offered a number of positions in the area. Fortunately, she chose ours. Here’s why:
Interns can be an excellent long-term investment in people, but please recognize, like all good investments, they’re not free.
WARNING: There’s a lot of competition for the limited number of interns. Unless you’re in the broadcast media, you will have to pay your interns. Not only that, in addition, you will have to sell the benefits of working with your firm—and we don’t mean JUST money. Unless you’re willing to double the amount paid, money will not be the deciding factor.
© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
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