This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

September 22, 2004

24-hour Work Day

Over the next few years, more employers will operate longer hours. In some cases, the motivation will be to gain productivity by greater use of the same capital equipment. In other cases, the drive will be to increase sales by being more available to customers when those consumers want to buy or have goods delivered. Part of this availability issue will be to compete with the always-open nature of the Internet.

During the slower economic period we have experienced for the past few years, a greater number of shoppers were able to adjust their schedules to visit retailers during whatever hours the retailers set. As more people become employed again, working at different times based on the needs of their employers, retailers and service providers will extend their hours to be available to those customers. To achieve this expanded capacity, these employers will hire more people and manage working hours in new and different ways.

Manufacturers produce goods using capital equipment. As the demand for their products increases, many manufacturing employers will expand their capacity by adding new shifts of workers to use the same equipment for longer periods of time. Some will extend shifts or add one shift; others will move [back] to round-the-clock operations.

The impact of these changes will include more people working during times they might customarily have been sleeping. More people will work during hours that their families are sleeping. Already, an estimated 30 percent of our workforce is working non-standard hours, including night and shift work. As this number increases, employers will take steps to assure safety, attentiveness, quality, and performance. Some may even provide nap rooms for workers, especially for use during the phase when an employee is transitioning from one shift to another.

When night workers are sleeping during the day and other family members are working or at school, service providers such as repair people, lawn maintenance firms, and delivery companies can not function in the same way. People will be expected to be respectful of signs like "Day Sleeper." Service providers will adjust their hours to respond to these needs.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.