The Herman Trend Alert|
September 24, 2008
Consumer-Driven Higher Education
The Law of Supply and Demand is alive and well in higher education. Responding to market needs of increased competition, a college in North Carolina has begun to offer leading edge services to its students. Under the brilliant leadership of Dr. Nido Qubein, a serial entrepreneur and renowned professional speaker, High Point University (HPU) provides students with levels of service and perks never before seen in higher education.
Walking through campus is an experience in itself. The main greenway, the Kester International Promenade, features loudspeakers in the trees, playing classical music. HPU recently added six fountains to the campus and six more are planned. Other assorted extras include live music in the cafeteria, a sand volleyball court, and a 16-person hot tub.
HPU students are never hungry. During the warm months of the year, there is an ice cream truck touring campus, offering literally hundreds of varieties of complimentary ice cream and ices. Plus the campus has two snack kiosks providing complimentary refreshments, including pretzels, juice, bottled water, fruit, and hot chocolate throughout the day.
Students also enjoy complimentary daily valet parking and the services of a campus concierge who arranges for dry cleaning, restaurant reservations, tickets for on-campus events, and even wake-up calls. Their new multiplex will feature a movie theatre exclusively for student use. Presuming the students' have money on their cards, their HPU "Passports" (student ID cards) may also act as debit cards at local restaurants
"Our extra services are more than what they appear to be. We are modeling values like generosity, that we want our students to adopt", said Roger Clodfelter, HPU's Director of WOW! "That's why we also recognize students on their birthdays with a card, a piece of cake, balloons, and a small gift. In addition, we send a get-well card and gift when they are sick", he added. It is a "holistic approach to education to prepare students for the real world". Clodfelter is responsible for these value-added services at HPU. (See a later Herman Trend Alert for more about HPU's holistic approach.)
Enrollment has grown significantly with the addition of these welcome perks. You can expect more colleges and universities to follow suit, looking for innovative ways to add value to attending their schools.
NB: "Consumer-driven higher education" is defined differently in the United Kingdom. There, responding to the demands of students, professors have felt forced to oblige with "top grades". We define the term to describe what we see as an important trend.
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