This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

September 26, 2012

Shedding and Repurposing

Baby boomers have become a generation of "shedders"; they are getting rid of many of their redundant possessions in favor of pursuing a more manageable, less cluttered lifestyle. They are turning away from materialism, in part because they are downsizing and have run out of room. They are sending increasing amounts of stuff to the thrift stores and the landfills.

However, according to Tom Frey, writing in The Futurist Magazine, "The boomers are not alone. Virtually every category of consumer is spending less on physical products and more on non-physical ones such as digital products, online education, and personal experiences." And this shift is not exclusively a US phenomenon. We are seeing this change all over the world and people turn away from "physical things" to what can be more meaningful in their lives. Now, we can carry an entire music collection, hundreds of hours of listening enjoyment, right there in our cell phones.

As more people get rid of "stuff", there is another movement to take those discards and repurpose them. EcoDomo is re-purposing panels of leather belts for floors and walls. By collecting used leather belts from Goodwill stores in the Northeast, as well as from collectors, they sort, process, and attach them to panels with their group of artisans.

Now, those old leather belts are taking on a new life as the EcoDomo Phoenix Leather Collection. The EcoDomo Phoenix Leather Collection™ re-purposed belt panels offer an artistic and whimsical accent to reception desks, doors, feature walls, furniture and area rugs. They may also be used as wall art. Their Phoenix Collection has been used in corporate offices, showrooms, and in hospitality applications.

EcoDomo has pioneered unique recycled leather and cork applications for floors and walls that are comparable to cork or linoleum for wear. The company now offers recycled leather solutions that may be used as wood veneer, as a sustainable and more economical option than traditional leathers. For years now, the company has been recycling leather and cork into interlocking planks, tiles, and other high-end design touches. For more information or to see their beautiful products, visit This company is only one of many repurposing discards into high fashion.

Fashionistas have coveted distressed blue jeans or handbags for a while now. Recycling and repurposing helps everyone, plus the planet. Expect to see a lot more!

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.