Entry Level Screening for New Car Sales Positions

One of the leading automobile dealers in the USA introduced HermanCheckStart as an initial part of their hiring process for new car salespeople. The prominence of this dealership attracted many applicants for sales positions. Traditionally, the candidates filled out a job application and were then interviewed by the sales manager. The volume of candidates typically consumed most of the sales manager's time, yet their success rate with new hires was no better or worse than similar dealerships.

With the HermanCheckStart system in place, candidates filled out the job application as before, but they also completed the HermanCheckStart survey. The receptionist then entered the HermanCheckStart data into the software (a process requiring less than 2 minutes). A Persuasive Sales report was immediately printed and given to the sales manager. He limited his actual interviews to those candidates who were likely to be successful at new care sales.

This process screened out approximately 80% of all walk-in candidates. This freed a tremendous amount of the sales manager's time, which could then be used to work with his sales team. The salespeople hired using the HermanCheckStart information started faster and sold more cars than those hired previously with interviews alone.