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  Press Release
For Immediate Release
Contact: Roger Herman

Joint Venture Formed to Help Auto Dealers Cope with Increasing Employee Turnover

GREENSBORO, NC A joint venture has been formed between AutoPersonnel and The Herman Group to help automobile retailers and related companies retain their valued employees.

Jim Howell, president of AutoPersonnel, a leading staffing firm providing employees to franchised automotive dealers throughout the United States, reports increasing workforce turnover in the industry. "With the economy picking up, the people who work at dealers and other retailers in the automotive field have more opportunities to work wherever they wish. Recruiters have become more aggressive, eager to fill vacancies in all positions. Result: more people changing jobs than we've seen over the past few years."

Roger Herman, Chief Executive Officer of The Herman Group, a consulting firm specializing in employee retention, says "we're seeing this employment market turbulence in all industries, but the automotive industry is particularly vulnerable. Even with all the technology that has come into the field, service and performance are still heavily dependent on having skilled workers in place. Lose them, and the company's in trouble."

Howell and Herman, both seeing a growing problem developing in the field, have joined forces to create Automotive Transformation, Inc. to reduce employee turnover in America's automotive dealerships. Utilizing experienced retention consultants from The Herman Group, the new organization, will begin with diagnosis to determine the causes of dissatisfaction in the dealership. "Every situation is different," Herman explained. "Turnover problems can be complicated; there is no one-size-fits-all solution."

Armed with data and anecdotal input, Automotive Transformation specialists will make specific recommendations to dealers and their management teams. They will show client leaders what their situation is, what needs to be done, and how to proceed. "The actions that need to be taken are not something that can be taken lightly or ignored," warned Howell. "We realized that special steps needed to be taken, and linking with The Herman Group will make it possible for those steps to be taken more quickly and more efficiently."

"Dealers who use Automotive Transformation's services will reduce employee turnover and drive more profit to the bottom line," Howell emphasized. With a more stable workforce, dealers will have the continuity to serve customers better---building business and reducing costs. "AutoPersonnel should expect fewer job orders to fill from each dealer," Howell agreed, "but the reduced volume in recruiting will enable the firm to concentrate on raising the caliber of people working for the client organization."

In addition, the key to success in any company is to hire the right people at the right time for the right reasons," observed, Herman, author of Keeping Good People, the pioneer book in the field.. "AutoPersonnel can recruit top talent, but if conditions are not right at the dealership, the process won't work. It makes no sense to expend precious resources to hire people, if they're just going to leave soon anyway. Prospective employees must be hired, assimilated, trained, and managed will, or they will become turnover statistics instead of productive members of the team.


The Herman Group is a firm of consulting futurists concentrating on workforce and workplace trends and their implications. Emphasis is placed on employee selection and retention as critical strategies. Included in the firm are researchers, professional speakers, authors, and consultants. The Herman Group is based in Greensboro, NC, with affiliates in Sao Paulo, Melbourne, Hong Kong, and Port Louis, Mauritius. Contact Joyce Gioia-Herman at 336-210-3548 or e-mail:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

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