This Week's Herman Trend Alert

Leadership in Normal 2.0

  Press Release
For Immediate Release
Contact: Roger Herman

New Alliance with Edutainment Company of Bogota

GREENSBORO, NC - The Herman Group, a management consulting and forecasting firm based in Greensboro, North Carolina, announces an alliance with Edutainment Company of Bogota, Colombia. The announcement was made jointly in Bogota by Roger Herman, Chief Executive Officer of The Herman Group and Fernando Pachón, President and General Manager of Edutainment Company.

Under this new relationship, Edutainment Company will represent The Herman Group in Colombia, Peru, and Ecuador. Emphasis will be placed on assisting companies in the northern part of South America to become Employers of Choice® and enabling them to build their employee retention. The Herman Group will collaborate with Edutainment in the development and international marketing of an innovative corporate board game designed to support communication and understanding of a business enterprise by its employees.

As part of the arrangement between the firms, Edutainment Company will assume responsibility for distributing The Herman Group's popular Herman Trend Alert to the Spanish speaking world. Currently read by over 50,000 people in 70 countries in English and Portuguese, the weekly e-advisory shares forecasts about workforce trends as a public service. Roger Herman and Joyce Gioia, principals of The Herman Group, will write a column for the Colombian business magazine, Revista Empresarial & Laboral.

Formed in 1999 by three partners, all with extensive experience in executive leadership and consulting internationally, Edutainment Company joins The Herman Group's alliance partners in Australia, Brazil, Hong Kong, and Mauritius. For further information about The Herman Group and their work in workforce forecasting, corporate consulting, and employee retention, visit

The Herman Group is a firm of consulting futurists concentrating on workforce and workplace trends and their implications. Emphasis is placed on employee selection and retention as critical strategies. Included in the firm are researchers, professional speakers, authors, and consultants. The Herman Group is based in Greensboro, NC, with affiliates in Sao Paulo, Melbourne, Hong Kong, and Port Louis, Mauritius. Contact Joyce Gioia-Herman at 336-210-3548 or e-mail:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

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