This Week's Herman Trend Alert

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  Press Release
For Immediate Release
Contact: Roger Herman

Herman Trend Alert Now Available in Spanish

GREENSBORO, NC - The Herman Trend Alert, a weekly e-advisory produced by The Herman Group, will now be available in Spanish, according to Roger Herman, Chief Executive Officer of the firm. Researched and written by Herman and Joyce Gioia, president of the firm, the forecasts and commentaries are read by over 50,000 people in over 70 countries. The e-advisory is distributed as a public service, by e-mail subscription, postings on a variety of corporate and trade association websites, and in print in publications ranging from the Delta Airlines in-flight magazine to BizLife.

Herman and Gioia began writing the 350-word messages in February 1998. All editions of the electronically-distributed Herman Trend Alerts are archived on the firm's website, Free subscriptions to this popular e-zine are available at

Long-term subscribers and observers of the work of futurists have noted the high level of accuracy of the forecasts and commentaries published in the Herman Trend Alert. Herman and Gioia are both Founding Members of the Association of Professional Futurists and Professional Members of the World Future Society. Herman is Contributing Editor to "The Futurist" magazine. "The more people understand about trends and how those trends may affect them, the better prepared they will be to face the future," explains Herman. "We strive to be informative, but also thought-provoking, to open minds to the exciting possibilities of the years ahead."

In addition to the English version, a Portuguese version is published each week in cooperation with TDC in Sao Paulo, Brazil.

The Herman Group is a firm of consulting futurists concentrating on workforce and workplace trends and their implications. Emphasis is placed on employee selection and retention as critical strategies. Included in the firm are researchers, professional speakers, authors, and consultants. The Herman Group is based in Greensboro, NC, with affiliates in Sao Paulo, Melbourne, Hong Kong, and Port Louis, Mauritius. Contact Joyce Gioia-Herman at 336-210-3548 or e-mail:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

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