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The Employee Retention SpecialistTM Certificate Program (ERSCP) Agenda

Day 1

Understanding the Retention Opportunity

  • Define the Retention Crisis and Opportunity
  • Scan Macroeconomic Trends
  • Identify Changing Workforce Demographics
  • Consider Possible Solutions to the Crisis
  • Explore Pockets of Crisis
  • Describe Changing Workplace Psychology and Other Complicating Factors
  • Review Overlooked Populations and their Assets

Five Generations in the Workplace (including the latest research)

  • Markers
  • Values and Attitudes
  • Assets
  • Liabilities
  • Attitudes between the Generations

Talent Management

  • What is Talent Management?
  • Components of Talent Management
  • 10 Keys to Talent Management

Keeping Good People and Keeping them Productive

  • Six Reasons Why Good People Leave
  • Strategies to Improve Retention Performance
    • Environmental Strategies
    • Relationship Strategies
    • Support Strategies
    • Growth Strategies
    • Engagement Strategies
    • Compensation/Rewards Strategies

Defining, Developing, and Marketing your Employee Value Proposition (EVP)

  • Importance of having an EVP
  • One Size Does Not Fit All: base yours on values and attitudes
  • Generational and Talent Differences (including attracting A-players and retaining the intellectual capital of aging workers)
  • Employer Branding: establishing your organization as an Employer of Choice®
  • Communicating your EVP (including Internal vs. External)

Making Work Lean and Meaningful

  • Getting Lean
  • Elements of Meaningfulness
    • Collaboration and Engagement
    • Balancing Work and Personal Life
    • Family Centeredness
    • Care of the Individual
    • The Flexible Workplace
    • Personal and Professional Growth
    • Social Responsibility
    • Educating Tomorrow's Workers
    • Spirituality
    • Meaningful Rewards

Many Small Group Activities (throughout the day)
Dinner (evening activity)

Day 2

Employer of Choice®

  • Definition
  • 8 Elements of Being an Employer of Choice®

Healthcare Employer of Choice®

Recognizing A-, B-, and C-Players

Retention Successes

  • Case Study to Model
  • Best Practices of Employers of Choice®

Healthy vs. Fit Cultures


  • Definition and Importance
  • Moments of Truth
  • Tiering of Candidates
  • Selection Instruments
  • 8 Vital Elements of Orientation
  • Importance of Ongoing Contact

What does Turnover Really Cost your Organization?

  • Calculating the Cost of Turnover
  • Selling the Need for Action

Best Retention Practices

  • Case Studies
  • Leading Edge Company Practices

Where do you go from here?

Small Group Activities (throughout the day)


Call (336) 282-9370 to register.


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