This Week's Herman Trend Alert

Nail-Painting Robot Coming
to a Salon Near You


  Build Your Name Recognition!
Interested in another opportunity to keep your name in front of your clients and prospects? We may have just the answer for you!

In February 1998 we began publishing our weekly Herman Trend Alert, a focused advisory distributed each Wednesday by e-mail. These messages, never more than 350 words in length, are read by over 30,000 people in 83 countries in English, Spanish, and Portuguese.

We have discovered that our clients and prospects recognize our names instantly when we call. They've gotten to know us because our name is in front of their eyes, in a positive way, every single week.

Now you can share in this name recognition. We'd like to help you build your awareness, too. Here's our proposal:

  • We will send Herman Trend Alert to your customers and prospective customers (and employees?) every Wednesday. This dependable thought-provoking advisory will continue to cover a wide range of topics of high interest. Your subscribers will see this as a value-added service from you.

  • You provide us with a list of e-mail addresses, so the process is controlled. Your subscribers are never mixed with any other list. We protect your addresses. They are never used for any other purpose. Period.

    Your company's name and message will appear at the top of every Herman Trend Alert your subscribers receive from us. We provide the content, you get the exposure and the credit.

  • People who want to subscribe, as a result of seeing your version of the Herman Trend Alert, will be given a unique address to subscribe to--and that can be done through your company's web site (we'll help you with this). Your base of recognition will grow through pass-along value, and all those new readers are your potential customers!

  • Your cost is minimal--just $208 a month for up to 1,000 addresses. Additional addresses cost only $2.50 per year. Pay the base annual fee of $2,496 in advance and get the 13th month free of base charges.

    Where else can you get your name in front of people every week for $2.50 per person per year? That's only 4.8 cents a week per person. We'll invoice you monthly, on a pro-rated basis, for additional subscribers (over 1000) at an annualized rate of only $2.50 per year, based on your subscriber count on the last Wednesday of each month.

  • As a bonus, you get a daily report of activity showing e-mail addresses added (by you or prospective customers hitting your web site) and unsubscribes. Each week you get a report of addresses that have bounced for two weeks in a row, so you can stay on top of personnel changes to keep your relationships strong.

  • Do you have special promotional messages that you would like to send out to your entire mailing list? You can do this as a "footer" to your Herman Trend Alert. We recommend this message be low-key, but you can reach your people instantly.

To take advantage of this opportunity, just call Joyce Gioia (joy-yah) at (800) 227-3566. All we need is your credit card number (or we can bill you) and your list of e-mail addresses. It's fine to start with what you have, then build your list as time goes on. If your list requires technical time on our part, we will charge you for that service (to be determined in conversations between your technical people and ours).

"Herman Trend Alert" is a trademark of The Herman Group. Each edition of Herman Trend Alert is protected by United States Copyright Law.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.