This Week's Herman Trend Alert Women---Expanding their Sphere of Influence

The Herman Trend Alert January 24, 2007 Lifestyle and Health Based on a study recently released by the Purdue University Fort Wayne (IPFW) in Indiana, we believe more employers will put more pressure on their employees to live healthier lifestyles. This study, released last month found that lifestyles play a greater role in health insurance claims than was previously believed. To determine the results, graduate students in the university's business-school studied insurance claims and the accompanying health data. The students looked at claims data as well as the blood-test results to determine the cost of lifestyle choices. Of course, all data were anonymous. Biomarkers chosen for the study included blood pressure, body mass, tobacco use, and cholesterol levels. The study found that there is a direct correlation between these biomarkers, the indicators of a person's general health and well-being, and their heath care claims. Not so surprising. But here's the news that shocked us: an amazing 87.5 percent of the claims' costs were attributable to the individual's lifestyle. The more closely those bio-markers fell into acceptable guidelines, the lower the individual's healthcare claims. The results will have national implications, especially as the developed nations of the world continue to battle rising health-care costs and companies ask employees to shoulder more of the burden. Lately, we have witnessed an increasing number of employers becoming "smoke-free". Some of the employees of these organizations shared with us their fears that "maintaining a healthy weight" might be next. . . that they are concerned about the trend towards employers dictating all of an employee's lifestyle choices. As we have watched and wondered about the many unhealthy lifestyle choices people make, we can't help but expect that employers facing huge increases in healthcare costs will begin to be more forceful with their employees. This trend will cause more overall churning in the labor marketplace, as employees rebel against this Big Brother movement on the part of employers. In the past, we have written about employers with onsite health clinics and how they have used these facilities to reduce healthcare costs. We look for employers to embrace these innovations in their quest for greater profitability. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Employer registration is now open with loading by February 15th. Candidate loading begins March 1st. Expect 25-30 employers and an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration begins NOW. To register or request additional information, contact VetJobs at 877-838-5627 or email info@vetjobs.com; Employers: Mention the Herman Trend Alert to receive a Bonus. LOOKING FOR A UNIQUE VALENTINE’S GIFT? Give the gift of leadership advice in our weekly Lessons in Leadership to help your supervisors and managers remind your leaders about what’s really important The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Joyce at joyce@hermangroup.com. http://www.hermangroup.com/store/subscription_all.html#3 Order today! PREVENT EMPLOYEE TURNOVER IN 2012 Yes, you can prevent costly employee turnover, when you train your supervisors, managers, and executives. They will learn dozens of low and no-cost strategies and tactics that they can implement right away. We have an impressive track record and stand ready to help you. Call Carl at 336-210-3547 for a no-obligation conference call. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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