This Week's Herman Trend Alert Demand-Driven Workforce Development

The Herman Trend Alert October 11, 2006 Minority Recruiting to Deepen Employers are not satisfied with the number of minority employees in their organizations. They want more minority employees, particularly those with the capacity for advancement, expansion, and leadership roles. Recruiters are charged with finding and hiring African Americans, Hispanics, Asian-Pacific Islanders and Native Americans to increase the proportion of these population cohorts in the overall employee population. A special drive is underway to attract, hire, and retain minority college graduates. Current competition has intensified. Highly qualified minority candidates can practically write their own tickets. When these employees are hired, they are under tremendous pressure to perform. They’re under the glare of the spotlights, compared to their non-minority counterparts, on many dimensions. If they don’t perform extraordinarily, they can become lightning rods for criticism. College recruiters face the same problems as employers. More and more colleges and universities are offering special packages to attract minority students, so they will have a more diverse student body…and graduates who are snapped up by employers, often alumni business owners and executives. Students wonder what values are most important for those recruiters and school administrators. How can post secondary educational institutions attract the students they need when so many minority students in high school are not performing at high enough levels to qualify for admission? The challenges for minority recruiting are not at the graduate level. They are clearly deeper in the school systems and the communities they serve. Extra attention—smaller classes, tutoring, better books and other supplies, and role models are needed. The investment must be made now if the schools are to produce qualified graduates and workers for the future. Employers are beginning to recognize that minority recruiting must reach into high schools and middle schools. Students who perform well and show promise will be offered jobs, internships, and college scholarships. Forward-looking recruiters will offer even middle school students opportunities to receive financial and academic support for 8-10 years with the promise of a good job and career to follow. More companies will adopt inner city schools, providing adjunct classroom instructors, in-kind support, and purchase of books and laboratory equipment, computers, and career counseling. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DON'T BE LEFT BEHIND! If you've been thinking about attending our valuable Employee Retention Specialist Certificate Program, don't delay--only three spaces remain. With the employment market heating up, many positions are literally impossible to fill. Attend this course and you will learn dozens of low-/no-cost valuable strategies to attract and retain the talent you need. Recertification credit from HRCI. Next program: May 22-23, Charleston, SC. Call Carol at 336-282-9370 or visit http://www.employeeretentionspecialist.com. GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. NEW BABY BONUS Book Joyce to speak on the West Coast in 2008 and receive 100 of her books of your choosing. There is a new baby in the family, Spencer Jay, and Joyce would appreciate more opportunities to watch him grow. For more about Joyce, visit http://www.hermangroup.com/joyce.html or call Joyce at 336-210-3548. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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