This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert December 30, 1998 Let's Get Spiritual! Have you noticed the movement toward spirituality . . . and organized religion? It's quiet, but it's happening. Let's explore this phenomenon from a generational perspective. The older generation (people born before 1946ùwe call them the parent generation) has demonstrated a solid orientation toward morality, values, and organized religion for decades. That's who they are. These solid citizens don't wear their religion on their sleeve, so to speak, but they are loyal and dedicated congregants. The Baby Boomers (born 1946-1964) have been comfortable with religious organizations, but as a generation have not been as deeply involved as their parents. They've had a lot of other things going on in their lives. As these folks grow older, now moving into their fifties, they're becoming more interested in the spiritual side of life. Many are looking for anchors as they age . . . and as their children (who had consumed their life-attention) move out on their own. They're re-assessing their values as they re-focus on their futures. Some have turned to organized religion, returning to the churches and synagogues of their youth. Other Boomers have turned to metaphysics, exploring their link with a higher power through seminars and workshops. The younger generation, most commonly referred to as "Generation X," is fairly strong in its spiritual alignment. While many connect with organized religion, a significant proportion join some of their Boomer brethren in alternative spirituality. Multi-faith, ecumenical, and cross-over belief development will characterize their attitudes, as they explore various belief systems with a great sense of freedom. As religious communities--locally, not just nationally--evolve, watch for more houses of worship to be built. In keeping with popular values of conspicuous consumption, expect these churches to be bigger, more high-tech, and all-encompassing in their multi-media outreach. There will be something for everyone in a broadening and deepening religious environment. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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