This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert February 1, 2012 Talent Production and Attraction in 2015 A nation's capacity to produce and attract talent is critical to its success on the global stage. That is why we were fascinated to see the recent results of the “Economist Intelligence Unit's 'Global Talent Index'”. The United States and the Nordic region outperformed all other countries in 2011 and are well ahead of others going forwards to 2015. The report ranks countries in order of their capacity. Moving forward, the big winners will be Canada, gaining six places in the ranking, Chile, gaining five places, and Brazil, gaining four. The biggest losers will be Venezuela, losing 12 places, and Greece, losing ten places. All of these results are very understandable; money and talent flow to countries that are established and/or growing and away from those that are in financial difficulty. With one in three of the top 500 universities located in the US, the quality of US universities produces a consistent flow of well-equipped graduates. Not surprisingly, the US is almost a full point (on the index's one to ten scale) ahead of any competitor. It is expected to remain on top throughout the coming three years. Denmark, Finland, Norway and Sweden represent The Nordic countries in the 2011 top ten. However, in 2015, with Sweden climbing three places to join Denmark, Norway, and Finland in the top five, the Nordic representation is even more impressive. The region outperforms other rivals, because of high government spending throughout all educational stages---from pre-schools through universities. Of all the countries in the index, China will register the largest score improvement in 2015, though it still boasts less that 75 percent of the US score. This increased advantage is the result of “a growing influx of foreign workers”, triggered, in part, by the decline in the number of youths entering the labor market. As we head towards 2015, rapid employment growth, higher spending on education and improved language skills of the workforce will support Brazil's high capacity for talent. India has similar employment opportunities, but they are offset by a poor standard of mainstream education. The message is simple: Those countries that are willing to invest in education and supporting job growth will continue to stay on top. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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