This Week's Herman Trend Alert Women---Expanding their Sphere of Influence

The Herman Trend Alert February 20, 2008 Digital Dirt Hurts Candidates According to the executive recruiter, Execunet, a large majority of recruiters used search engines in 2007 to "uncover information about candidates". In fact, the number is a whopping 83.2 percent---an increase of 11.4 percent over the percentage of recruiters using the Internet in 2005. Recruiters are using online information to augment resumes. Moreover, here is the real news: 43 percent said they eliminated candidates based on this "digital dirt"---before even making the first phone calls. That percentage has increased by a full 17 percent over the 2005 number (26 percent). Execunet believes that "Proactive Online Reputation Management is as critical to executive success as a polished résumé, a strong network, and a full set of leadership skills". They want to ensure that digital dirt does not derail job searches for executives by giving them a blueprint for taking control of their online reputations. In their latest report, "Dealing with your Digital Dirt v2.5", they offer a list of specific actions people can take to create an online presence that supports their career goals. Execunet offers three key suggestions for online reputation management: Know what's already out there. More than three-quarters of executives report that they have done Internet searches on their own names, which means that nearly 25 percent still have no idea what digital dirt may be lurking. Create a positive online presence. A website to showcase professional accomplishments; a blog that demonstrates consistent thought leadership; and published articles are all ways executives may positively position themselves. Continually monitor their names. By establishing an automated "self-search" for their names with Google, Yahoo!, and Windows Live Alerts, executives may effortlessly discover what the press and others have said about them. As use of the Internet increases, executives and others will have to be more vigilant to ensure that any digital dirt that is out there is either neutralized or eliminated. Then there is the problem of our younger workers who sometimes place compromising videos or other damaging information on MySpace, FaceBook, or YouTube without consideration of the consequences. . . Digital dirt is an issue for all generations. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Employer registration is now open with loading by February 15th. Candidate loading begins March 1st. Expect 25-30 employers and an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration begins NOW. To register or request additional information, contact VetJobs at 877-838-5627 or email info@vetjobs.com; Employers: Mention the Herman Trend Alert to receive a Bonus. LOOKING FOR A UNIQUE VALENTINE’S GIFT? Give the gift of leadership advice in our weekly Lessons in Leadership to help your supervisors and managers remind your leaders about what’s really important The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Joyce at joyce@hermangroup.com. http://www.hermangroup.com/store/subscription_all.html#3 Order today! PREVENT EMPLOYEE TURNOVER IN 2012 Yes, you can prevent costly employee turnover, when you train your supervisors, managers, and executives. They will learn dozens of low and no-cost strategies and tactics that they can implement right away. We have an impressive track record and stand ready to help you. Call Carl at 336-210-3547 for a no-obligation conference call. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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